Your donors have entrusted you with their hard-earned money and they expect you to acknowledge them and their contributions. If you interpreted that to be a manual process, like looking up donors to make sure you’re updating the correct record, you may have the wrong technology stack.
As enterprise nonprofits are modernizing their tech stacks, there’s been a lot of confusion in the industry about what marketing and fundraising requirements are enabled by each component of the tech stack. Modern nonprofits that want to provide personalized experiences must have an integrated tech stack.
Learn how Constituent Relationship Management, Direct Response Platform, and Digital Execution Platform make up today's modern non profit marketing tech stack and why your CRM is not enough as a standalone solution.
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Experiences Matter: Digital Trends For Nonprofit Marketers
It’s no secret that today’s customers need an engaging and personal experience to capture their attention. So, what does this mean for nonprofits? The answer: everything. The fact of the matter is that donors are consumers, and nonprofits face the same competition for attention and have an increased expectation for customer experience.
