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Whitepapers & Reports

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A Marketer's Guide to Identity Resolution

A Marketer's Guide to Identity Resolution

Identity resolution is a nuanced concept.
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Loyalty Outlook 2018

Loyalty Outlook 2018

Over the past several months, Merkle examined how brands in different industries can keep pace with the evolution in loyalty solutions by adopting strategies specific to their unique business environm
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Digital Roundup: 2017 Online Fundraising Benchmark Report

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SEO for E-Commerce: The Fundamental Guide to Search in 2017

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Lake or Cesspool? The Challenges of Big Data Infrastructure

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