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Facebook’s Data Privacy Changes and What You Need to Know

A lot has happened in the last few weeks to cause abrupt changes in how Facebook handles the personal data of its more than 2 billion users.

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Three Reasons Brands Can't Afford to Ignore Millennial Women

Millennials now hold more purchasing power than any other segment.

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Here’s What to Expect at the 2018 MarTech West Conference

Are you attending the MarTech West Conference, which starts today and runs from April 23-25, 2018 in San Jose, CA? This is Merkle’s first time participating as we’ve had many clients give the event enthusiastic reviews.
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Digital Marketing Report: Q1 2018

Download the Q1 report to learn about how Facebook ad spend has weather recent headlines, if investment in Amazon ads has sustained its impressive growth rates, and what factors drove a slowdown in organic search visits.
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What Millennial Women Want and How to Reach Them

Millennial women spend more frequently and in higher amounts than the rest of the US population, and as a result, they’ve earned their place as an audience segment marketers cannot afford to ignore.
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Google Developing Merchandising Analytics Services

Courtney MacConnell, head of shopping at Google, told attendees at Merkle’s conference on Thursday that the company is focusing on an assortment mix and product suggestions, as well as pricing benchmarks.