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What I Learned from Building a College Basketball Bracket Prediction Model Last Year

Last year, I used many of the analytical tools and skills I developed while working with clients at Merkle, and I combined them with my personal passion for basketball, to build a prediction model

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Digital Bowl Report V

Top brands featured in this year's report include: Budweiser, TurboTax, Tide, Avocados from Mexico, Bud Light, Groupon, Stella Artois, Pringles, Doritos, Mountain Dew, Pepsi, and more.

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DTC Point of Care Marketing: The Challenges & Opportunities

Eleven PM360 2017 Brand Champion Award Winners gathered together before the Trailblazers Awards Gala last September for a deep dive into the importance of point of care (POC) marketing today as the industry shifts yet again under a new Administration.
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A.B.T.: Always Be Testing Your Marketing Efforts

I can't stress enough how important it is to always be testing in your marketing campaigns. Whether it be creative, audience, format, or offer, developing a test and learn plan with your client is a necessity if you want to keep growing and evolving.
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Learning Technical SEO

Technical SEO covers the crawl, index, and render portion of the “crawl, index, rank” model.