Brands are challenged by customers' dynamic usage and behavior patterns and diverse, multichannel journeys. B2C marketers want to deliver the most customer experiences that make every moment of interaction personal. It's not enough to rely on intuition or siloed, fragmented data.

Although the concept of segmentation can be basic in nature, transitioning from idea to action can get complicated if key details are overlooked. This can result in an overpriced variable in a consumer database that is never seen or heard from again.

The core tenets of Merkle’s CRM strategy are focused on leveraging technology and data to build a reusable, portable customer data asset over time.

The trouble is there are still more questions than answers as to what ITP 2 is going to do...

When the clock is ticking, what can fundraisers do to quickly increase email campaign response and revenue?

As marketers increase investment in Amazon's ad platform; SMBs, brand experiences and local content present key opportunities.

Every single marketing message has strategy behind it. Whether or not that strategy is strategic or not is ultimately up to the marketer.

Today’s consumer is hyper-connected yet increasingly wary of sharing their data with brands. At a time when expectations of brand experiences are at an all-time high, how can marketers deliver the experience the consumer wants, with the limited data they are given?