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Facebook’s Data Privacy Changes and What You Need to Know

A lot has happened in the last few weeks to cause abrupt changes in how Facebook handles the personal data of its more than 2 billion users.

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Three Reasons Brands Can't Afford to Ignore Millennial Women

Millennials now hold more purchasing power than any other segment.

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Amazon Stops Buying Prized Shopping Ads on Google

Amazon as stopped buying a popular type of Google ad, according to people familiar with the decision. The move deepens the rift between the technology titans and signals Amazon's growing ambition in the digital advertising market.
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Are You Using Your Data or Hoarding It?

Marketing organizations are left between two extremes in the era of big data — on one hand, there is an inordinate amount of data that, ostensibly, can be used to drive the business — and on the other hand, teams are spending more time organizing data, rather than completing value-add analytic work.
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Facebook - What's Next and How to Plan for It?

As a fundraiser, you understand that your duty is to be a good steward and always act with accountability and integrity toward your donors. Facebook is now faced with a very similar challenge, as it works to rebuild trust, while still delivering on its business model’s promise of personalized experiences.
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Amazon Suddenly Drops Out of Google Shopping PLAs

After testing the waters for less than a year and a half, Amazon has stopped bidding on product listing ads on the Google Shopping service, according to data tracked by performance marketing agency Merkle, opening the door for home goods sellers in their absence.