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The Hybrid Services Approach
One of the most significant shifts in the business landscape over recent years has been the move to in-house marketing – bringing agency services inside the organization.
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Customer Engagement Report
Get cross-industry analysis of marketing statistics and trends in addition to articles and case studies to help you make better business decisions.
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Verizon Launches Privacy Search Engine Powered By Microsoft
The Benchmarks Defining the Next Digital Decade: Findings from Merkle’s Q4 2019 Digital Marketing Report
With the 2010s over, do you know how to steer your digital media in 2020? Since its launch in 2011, Merkle's quarterly Digital Marketing Report (DMR) has become one of the most highly regarded and frequently cited reports in the digital marketing industry.
Retailer Media Networks Are Coming, but Where Are They Coming From?
What's the Future of Women in Martech? Hear From 7 Leading Female Professionals
The Good And Bad Of Airline Loyalty/Rewards Changes
How Loyalty Programs Create Identity to Power Personalization
Marketers face similar challenges: identifying desirable target audiences and proactively creating authentic and informed interactions that build long-term loyalty
2020 Marketing Imperatives Webinar Series - Imperative Three: Enable Agility Through Strategic Sourcing
The very definition of marketing is in the midst of a meaningful change, because of rapid shifts in consumer behavior. Forces like the direct-to-consumer business model are taking the need for personalization to a new level.
2020 Marketing Imperatives Webinar Series - Imperative Two: Take Ownership of Identity
The very definition of marketing is in the midst of a meaningful change, because of rapid shifts in consumer behavior. Forces like the direct-to-consumer business model are taking the need for personalization to a new level.
