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How to Build Your Google Analytics 4 Adoption Roadmap
The shift to GA4 is much more involved than a simple UI change; it is a complete measurement paradigm shift that will require careful consideration, cross-departmental buy-in, and organizational change management.
These 19 Executives Are Driving the Evolution of Media Agencies
Three Reasons Ethical AI Needs to Be On Your Roadmap
As artificial intelligence's role in marketing grows, organizations need to make sure it's used responsibly. Learn three key reasons your company needs to build an ethical AI strategy.
Why Hybrid Customer Experiences are Driving the Holiday 2022 Season
Holiday 2020 was the year of ecommerce explosion. In 2021, it was the brick-and-mortar resurgence. For 2022, the theme propelling the holiday season will be merging digital and physical experiences.
Make Sense of Your Marketo: A Step-by-Step Guide to Assessing Your Instance
Gain Insights to Scale Your Marketing
What Marketers Want & How Promotions Can Help
At a time when stakes are high for brands as they face radical changes in consumer behavior, economic climate, and more, a ton falls on the marketing department to meet new and demanding business outcomes. So what's the answer? Promotions.
Mirakl Marketplaces Ebook
How Enterprise Marketplaces are Changing the Commerce Game