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How to Solve Identity Challenges Using Promotions & Loyalty: Featuring Winterberry Research

According to Winterberry Group’s Identity Outlook 2020, 60.4% of marketers will increase spending/emphasis of first-party data when third-party cookies are no longer supported across major browsers

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The Rise of the Retail Media Network

The last few years has prompted a surge in retail media networks that has surpassed the reliance on Amazon, Walmart Media Group, and Target’s Roundel as the only players.

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Google Throws Digital Advertising Curveball at Financial Marketers

The giant ad platform's move to restrict targeting by zip code, gender, age and other factors used in digital advertising for housing, employment and credit products will immediately impact ROI and could have long-term repercussions (not all of them bad) for bank and credit union marketers.

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Identity will look different in 2021: what marketers should do to prepare

Uncertainty is a certainty for 2021, but there are some clear and predictable expectations around identity that marketers can capitalize on, with the shift away from third-party cookies and other markers like Apple’s Identifier for Advertisers (IDFA). Here’s what you need to know.