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The Hybrid Services Approach

One of the most significant shifts in the business landscape over recent years has been the move to in-house marketing – bringing agency services inside the organization.

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Customer Engagement Report

It's about time we shared our insights. After over 30 years of being entrenched in our clients’ CRM aspirations and achievements, there’s certainly no pretending that customer engagement is easy.

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The Need for a Centralized Analytics Team

How can a centralized analytics team help not only break down organizational silos but also help learn more about your customers and their behaviors across channels?
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Three Components Of The Nonprofit Tech Stack

Your donors have entrusted you with their hard-earned money and they expect you to acknowledge them and their contributions. If you interpreted that to be a manual process, like looking up donors to make sure you’re updating the correct record, you may have the wrong technology stack.