Merkle’s Digital Marketing Report uses benchmark data for paid search, SEO, display, paid social, and Amazon advertising to uncover important trends among brands and consumers as digital purchasing behavior shifts with relaxed pandemic limitations in major markets across the US.

An Enterprise Data Platform (EDP) is a central data repository of an organization where all consumer, marketing, and intelligence data is unified. It serves as a foundation for operational and enhanced data functions, such as marketing, analytics, etc., across the enterprise.

Achieve Marketing and IT Harmony with Your Modern Tech Stack

“Conversion rate optimization” had the greatest variance among brands and marketers this week, as measured by Bombora Company Surge.

Adobe offers a series of prebuilt connectors to allow you to access data from multiple system, that enables you to get data quickly, and easily, from external systems into the Adobe Experience Platform.

“Brand to demand,” emotional engagement and customer-centricity are critical growth opportunities for B2B marketers as they shift from a brand-focused to a customer-focused strategy as part of the broader trend of digital transformation, writes B2B marketing experts Michael McLaren of MerkleB2B and Julia Dohe