Report
The Hybrid Services Approach
One of the most significant shifts in the business landscape over recent years has been the move to in-house marketing – bringing agency services inside the organization.
Top Picks for You
Report
Customer Engagement Report
It's about time we shared our insights. After over 30 years of being entrenched in our clients’ CRM aspirations and achievements, there’s certainly no pretending that customer engagement is easy.
Latest Updates
You are showing results for:
On the Road to Advanced Personalization
How the right data and channel strategies are bringing marketers and customers closer, according to a new survey from Merkle
The Need for a Centralized Analytics Team
How can a centralized analytics team help not only break down organizational silos but also help learn more about your customers and their behaviors across channels?
One & Done vs. Many Happy Returns: An important choice for travel marketers
How Marketers Are Responding to Recent TikTok Headlines
Merkle’s 2019 B2B Exchange: Creating the Ideal Future State
Did you miss Merkle's 2019 B2B Exchange? Learn some of the key messages and takeaways from this year's event.
Three Components Of The Nonprofit Tech Stack
Your donors have entrusted you with their hard-earned money and they expect you to acknowledge them and their contributions. If you interpreted that to be a manual process, like looking up donors to make sure you’re updating the correct record, you may have the wrong technology stack.
Then and Now: How People-based Marketing has Changed Marketing Forever
How has people-based marketing and PII changed marketing forever? Dive in to learn more.
