With the deprecation of third-party cookies and its implications on media targeting, advertisers are increasingly looking for opportunities to leverage both their first-party data and third-party data to effectively reach audiences.
The pandemic accelerated the shift of constituent behavior, experiences and interactions to digital channels. The key is to find the right balance between the online and offline channels — to engage the members at the right time in the right channels.
Brand marketer interest in “iOS app marketing” has grown considerably in recent weeks. As with most things, the pandemic has had an impact on our consumption habits – and that includes the amount of time spent on mobile devices.