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Report

Loyalty Outlook 2018

Over the past several months, Merkle examined how brands in different industries can keep pace with the evolution in loyalty solutions by adopting strategies specific to their unique business envir

Blog Post

Three Reasons Brands Can't Afford to Ignore Millennial Women

Millennials now hold more purchasing power than any other segment.

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In Pursuit of Pharma Marketing Excellence: Operational Success in 2019

The final stages of maximizing your pharma marketing spend come down to operational excellence. But how do you measure the results?

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Leveraging HCP Migration to Optimize Multi-Channel Spend

One of the biggest challenges that launch brands in unique therapeutic areas face is identifying the right target audience for both unbranded and branded messaging. The right audience can impact speed to market, awareness and trial, business impact, and ROI.

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Amazon's 'complex' ad business may still confuse marketers, but it will push into video and display next year to grab ad dollars from Facebook and Google

Amazon has long been an e-commerce giant, but it's quickly becoming a growing advertising force.

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'There's too many lookalike companies': Ad-tech and mar-tech firms face a battle to get profitable in 2019 or risk extinction

The ad-tech industry could have a tough 2019.

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2019 in search: Find your seamlessness

Companies should focus on working seamlessly across all channels, consolidating recurring tasks, leveraging data and instilling credibility in all aspects.