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Facebook’s Data Privacy Changes and What You Need to Know

A lot has happened in the last few weeks to cause abrupt changes in how Facebook handles the personal data of its more than 2 billion users.

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Three Reasons Brands Can't Afford to Ignore Millennial Women

Millennials now hold more purchasing power than any other segment.

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Top Google PLA Marketing Companies

Merkle is one of the biggest companies of its kind, allowing you to come up with a campaign structure that gives you the maximum in terms of efficiency and revenue and puts you in sync with what your customers are looking for.
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Merkle Launches CRM 4.0

Performance marketing agency Merkle today launched CRM 4.0, a Salesforce.com Fullforce solution for marketers and commerce pros. Merkle CRM 4.0 combines Merkle's data and services with Salesforce.com. The new solution enables identity resolution and predictive consumer engagement across channels.
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Are B2B Sales Reps Connecting With Buyers? 5 Insights

A Merkle survey asked 200 B2B buyers in North America and Europe to choose from a list their greatest challenges during the process of searching for, identifying and considering which business products and services to buy. By far the most common complaint related to vendors being unwilling to listen.
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Merkle Joins Oracle Cloud Excellence Implementer Program

Merkle, a performance marketing agency and a Gold level member of Oracle PartnerNetwork (OPN), has joined the Oracle Cloud Excellence Implementer (CEI) program and achieved CEI status in Oracle Responsys Cross Channel Orchestration, part of the Oracle Marketing Cloud, in North America.
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The Future of Digital Marketing in a Data-Privacy World

Companies have long collected data on consumers to determine what people want and who their potential customers might be. But for anybody doing business in Europe, how they go about collecting that data just got a lot more difficult.
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Google: Westworld And Ikea Campaigns Capitalize On Data, 150B Monthly Searches

People take to the internet to do all types of searches trying to solve many problems. Last week at the Merkle Summit, Gopi Kallayil, chief evangelist of brand marketing at Google, ran through a couple of very interesting examples of how brand marketing has changed in the age of digital.