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The Hybrid Services Approach
One of the most significant shifts in the business landscape over recent years has been the move to in-house marketing – bringing agency services inside the organization.
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Customer Engagement Report
Get cross-industry analysis of marketing statistics and trends in addition to articles and case studies to help you make better business decisions.
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B2B Marketers: Here’s how to measure customer experience
In B2B marketing, it’s important to tell customers and prospects about the products and “solutions” that help them do their jobs, Michael Watts of Merkle writes.
How to Improve Your Search Messaging Flexibility with Ad Customizers
For advertisers looking for a quick and agile solution to these problems and more, ad customizers are a great option.
How to Harness Uncertainty and Data to Bring Humanity to Marketing Experiences
You want to deliver personal experiences, but you might be stuck at home waiting to get things right.
The Barriers to Great Personalization
From mass media to digital messaging, marketers are rapidly moving toward a place of hyper-personalized engagement. Companies are wrestling to address consumers’ expectations that brands know who they are.
Designing Customer-Centric Modern Experiences
You want to deliver personal experiences, but you might be stuck at home waiting to get things right.
Mature Personalization Experiences
You want to deliver personal experiences, but you might be stuck at home waiting to get things right.
Mastering Audiences in a Cookie-less World
You want to deliver personal experiences, but you might be stuck at home waiting to get things right.
Prioritize your MarTech Projects
You want to deliver personal experiences, but you might be stuck at home waiting to get things right.
