Performance data is starting to populate for new keywordless local search campaigns. How are things looking so far?

When your Account-Based Marketing (ABM) strategy depends on the support of both a marketing agency and ABM technology provider, your path to success requires a strong collaborative approach that leverages the unique expertise of each partner.

After a year and a half of competing in Google Shopping auctions, Amazon suddenly stopped bidding on Google’s Product Listing Ad (PLA) format last week.

Much like strands of DNA, the health world is dividing and recombining market variables. Shifting legislative sands and the pace of digitally driven customer-centricity are altering conversations between Rx brands, patients, physicians, and other stakeholders.

Merkle's Q1 2018 report shows Shopping campaigns dominate retailers' paid search click volume.

As Facebook has become increasingly embedded in the lives of millions around the world, its importance has also grown for nonprofit organizations as a vital channel for engaging with existing and potentially new supporters and donors.

Commencing GDPR Takeover Week, Merkle's Nick McCarthy, SVP, EMEA Data Solutions explains how advertisers must come to terms with the full extent of their responsibilities in a post-GDPR world.