The integration of Salesforce’s Customer 360 Audiences (C360A) customer data platform (CDP) and Merkle’s Merkury identity resolution and data platform now provides brands the ability to offer privacy-safe, real-time customer experiences in a soon-to-be cookieless world.

How did a leading apparel company leverage Amazon Web Services to reduce runtime and find greater efficiencies?

Prime Day is one of the most important events of the year for Amazon advertisers. If you are not yet thinking about how to prepare for Prime Day, now is the time!

Digital transformation represents a fundamental change in how an organization delivers value to its customers. It’s the latest in a line of data-driven, tech-enabled shifts that have fundamentally changed modern marketing as we know it.

With the increase of online shopping and digital self-service portals, price sensitivity and, more recently, price optimization have become relevant topics among companies tweaking (or in some cases overhauling) their pricing strategy as ecommerce, B2B, B2C, and brick-and-mortar brands alike navigate the impa