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Facebook’s Data Privacy Changes and What You Need to Know
A lot has happened in the last few weeks to cause abrupt changes in how Facebook handles the personal data of its more than 2 billion users.
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Three Reasons Brands Can't Afford to Ignore Millennial Women
Millennials now hold more purchasing power than any other segment.
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Why Target would welcome tougher US data regulations
At Cannes Lions, the VP of marketing for the retailer's media network predicted marketers who haven't invested in data protection will lose ground going forward.
Some advertisers are cooling on Oath and losing faith in Tim Armstrong's vision
The ad-buying community is starting to doubt whether Verizon's will be able to build a digital ad powerhouse with Oath. Mac Delaney, SVP, media investment and innovation at Merkle, shares his take.
Here’s How California’s Privacy Law Needs To Change To Satisfy The Ad Industry
The new law gives consumers a host of new rights, including the ability to compel companies to share what data has been collected about them, the right to completely opt out of having their data collected and sold and the right to have their personal data deleted by any business that has collected it.
The Mad Scientists of Paid Search — SMX Advanced Session Recap
Honoring a long-standing SMX Advanced tradition, 3 mad scientists share test results and analyze trends to unlock the secrets of attribution and paid search behaviors.
Cannes Perspectives: Power to the people
Against a backdrop of rapid, disruptive change, brands must innovate to place real people at the heart of everything they do.
Agencies Shrug As Consulting Firms Swarm The Croisette
Merkle CEO David Williams discusses the role of consultants in the agency world.
The unacceptable face of marketing: being irrelevant
Aviva, Google, Adobe and Merkle work out how to stay personal but keep the reach in a post-GDPR universe.
Meet the 2018 Women to Watch
In addition to honoring our 2018 class of Femmes, we’re celebrating the next generation of high-flying women marketers with our Women to Watch awards.
