In recent years, we’ve seen a rise in retail media networks (RMNs) that allow the retailer’s vendors and suppliers to reach their customers in a commerce moment.

Regardless of new regulations, browser changes, or fluctuations among identity currencies in the Wild West of third-party players, a publisher’s private identity graph will create the most durable, sustainable, and persistent identity currency going forward.

How does Adobe Experience Platform help drive the privacy-safe acquisition, management, analysis, and activation of data?

Brand-related topics consistently remain in the top 10 highest-intent terms for marketers week-after-week, supporting the notion that a strong brand can be one of the most effective ways to generate demand.

$98 billion a year is left on the table by companies that fail to provide “simple” experiences to their consumers. The difference between a good and great experience is customer loyalty and significant revenue for your bottom line.