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Loyalty Outlook 2018

Over the past several months, Merkle examined how brands in different industries can keep pace with the evolution in loyalty solutions by adopting strategies specific to their unique business envir

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Three Reasons Brands Can't Afford to Ignore Millennial Women

Millennials now hold more purchasing power than any other segment.

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Three Marketing Strategies To Boost Credit Card ROI

Too many card issuers focus their credit-card marketing on the wrong target. Existing, moderately active cardholders represent the best potential. Gabriella Dera, VP of Strategy at Merkle, explains.
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How Nationwide uses data to help customers plan for their future

How are insurance marketers moving the needle and overcoming data challenges? In this blog post, we spoke with Shannon McCarthy, Sr Consultant at Nationwide Financial, and long-time Merkle client, about how Nationwide is leveraging data and analytics to drive relevant communication.
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Merkle Q3 2018 Digital Marketing Report Released

The Q3 2018 Digital Marketing Report is available for download and once again features in-depth analyses across the most important digital marketing channels and platforms today.
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Digital Marketing Report: Q3 2018

Download the Q3 report to learn how Apple’s Intelligent Tracking Prevention (ITP) 2.0 is impacting Google search audience targeting, what drove organic search to some of its best growth rates in the past three years, and more.
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CRM vs. Loyalty: This Time It's Personal

Loyalty and CRM. CRM and loyalty. For many brands and retailers, these two concepts are usually mentioned in the same breath. Both, when performing at their best, grant brands insights into the behaviors and motivations of their customers, and both are tools that enable personalized engagement.