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Loyalty Outlook 2018

Over the past several months, Merkle examined how brands in different industries can keep pace with the evolution in loyalty solutions by adopting strategies specific to their unique business envir

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Three Reasons Brands Can't Afford to Ignore Millennial Women

Millennials now hold more purchasing power than any other segment.

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Three Tenets of Digital Transformation

Being successful at delivering personalized experiences requires more than just setting up technology and building out your capabilities. It requires digital transformation, something that can easily be hampered by non-technical considerations including funding, strategy, and shared goals
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Reflecting on This Year's Cannes Lions Festival

As a summer full of exciting events and campaigns winds down, I’m reflecting on many amazing moments over the past couple of months, one of which was the Cannes Lions Festival of Creativity in June.