Latest SOURCE integration enables brands to execute digital marketing efforts programmatically, linking first-party person-level IDs to known offline consumer profiles.

Little by little, inventions and partnerships are working to heal a digital advertising world wounded by the erosion of third-party identity tracking.

As marketers look to resonate with their target audience through providing better a customer experience, new research shows that marketing technology (martech) is helping them lead the way.

Amazon advertising has substantiated itself as a valuable component of Amazon.com Inc.’s billions of dollars in revenue.

One of the greatest changes that the current pandemic has prompted, is the increase in the use of technology. From smarter homes to an improved online experience, people have a lot to gain from the situation. This is why UX design is vital to satisfying our customers’ demands and needs.

Adobe adds bidirectional feeds to Experience Platform to manage post-sale customer data from third-party sources such as customer service and loyalty program platforms.

Merkle B2B, a leading technology-enabled, data-driven customer experience management company, has announced that it has released its new e-book: Architecting the Ultimate B2B Experience: The Four Brand Superpowers that Make It Happen.

The B2B customer experience should be just as smooth as B2C. But too often it’s not.