For the retail-minded consumer, whether attending in-person or browsing online, this year’s event unveiled more than its share of immersive experiences and artificial intelligence (AI)-driven tools aimed at engaging with connected consumers who are mostly stuck in a contactless world.
Merkle has released its Scan & Know and UnboxIt products at CES. These are app-free in-store and on-delivery contactless shopping experiences and are the newest additions to Merkle’s ShopNXT collection of retail innovation products.
Scan & Know empowers shoppers to know more in store with its amplified assistance and product recognition technology. UnboxIt is a smart packaging content platform that connects with shoppers out of the box.
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