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Enabling First-Party, Cookieless Identity with Merkury and Salesforce

The integration of Salesforce’s Customer 360 Audiences (C360A) customer data platform (CDP) and Merkle’s Merkury identity resolution and data platform now provides brands the ability to offer privacy-safe, real-time customer experiences in a soon-to-be cookieless world.
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Marketers Zero In On 'Price Sensitivity,' 'Attention,' And - Yes - Even 'Radio'

With the increase of online shopping and digital self-service portals, price sensitivity and, more recently, price optimization have become relevant topics among companies tweaking (or in some cases overhauling) their pricing strategy as ecommerce, B2B, B2C, and brick-and-mortar brands alike navigate the impa