How have Amazon's changes to sponsored brand ads affected performance, and how should marketers adjust their strategies? Read on to find out.

Too many card issuers focus their credit-card marketing on the wrong target. Existing, moderately active cardholders represent the best potential. Gabriella Dera, VP of Strategy at Merkle, explains.

How are insurance marketers moving the needle and overcoming data challenges? In this blog post, we spoke with Shannon McCarthy, Sr Consultant at Nationwide Financial, and long-time Merkle client, about how Nationwide is leveraging data and analytics to drive relevant communication.

The industry now has access to more location data than ever before through data collected from apps, cell phones, etc.

The Q3 2018 Digital Marketing Report is available for download and once again features in-depth analyses across the most important digital marketing channels and platforms today.

Download the Q3 report to learn how Apple’s Intelligent Tracking Prevention (ITP) 2.0 is impacting Google search audience targeting, what drove organic search to some of its best growth rates in the past three years, and more.

The “run” phase of the identity resolution strategy is focused on accelerating and optimizing capabilities to fully support people-based marketing.

Loyalty and CRM. CRM and loyalty. For many brands and retailers, these two concepts are usually mentioned in the same breath. Both, when performing at their best, grant brands insights into the behaviors and motivations of their customers, and both are tools that enable personalized engagement.