Report
2019 Loyalty Barometer Report
Our second annual barometer report will keep loyalty marketers ahead of the curve.
Top Picks for You
Report
Digital Bowl Report VI
Top brands featured in this year's report include: Amazon, Avocados from Mexico, Budweiser, Doritos, Expensify, Mint Mobile, Sprint, Stella Artois, Verizon, and more.
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#MerkleProud for Pride Month 2019
Find out how Merkle offices celebrated Pride Month 2019, and how we plan to keep up the momentum.
Your Pre-Prime Day Checklist for Success
With Prime Day just around the corner, it is critical to have a check list for success.
How to Create Email Subject Lines That Will Increase Open Rates
Email continues to be a very strong digital medium for customer targeting, it is critical to have an engaging subject line to help drive open rates.
10 Key Principles for Successful CDP Adoption
With the marketplace for Customer Data Platforms (CDPs) already crowded, here are 10 things you should know about CDP adoption before you start the process.
Marketers, Don’t Get Blindsided By Google’s Move To First-Price Auctions
Experience, Rather Than Price, Drives Customer Loyalty
How Nonprofits Can Use Affinity Scores to Strengthen Constituent Relationships
Nonprofits today face significant challenges in providing a world-class experience to their valued constituents. Fraught with organizational silos in their programs and services, nonprofits find themselves with a limited understanding of their constituents. Who are they? How do they engage with nonprofits?
