How do marketers determine the proper number of touches during the Medicare AEP campaign to drive lead volume through direct mail? The best way is to leverage audience analytics to determine the investment.

What does customer experience mean today, and how can business leaders apply it to drive great performance from their organisations and encourage lifelong loyalty from customers?

We all get why omni-channel orchestration is important. As a marketer, having a person’s undivided attention is exceedingly rare, so if you have it, make the most of your interaction by presenting something relevant.

To build a lasting relationship with powerful donors and potential donors, successful fundraisers must become people-based marketers.

In this paper, we will share some of our best practices and structural elements of how our loyalty strategy team models programs.

Being successful at delivering personalized experiences requires more than just setting up technology and building out your capabilities. It requires digital transformation, something that can easily be hampered by non-technical considerations including funding, strategy, and shared goals

Discover how unifying data can result in a more efficient martech stack!

As a summer full of exciting events and campaigns winds down, I’m reflecting on many amazing moments over the past couple of months, one of which was the Cannes Lions Festival of Creativity in June.