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The Hybrid Services Approach
One of the most significant shifts in the business landscape over recent years has been the move to in-house marketing – bringing agency services inside the organization.
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Customer Engagement Report
Get cross-industry analysis of marketing statistics and trends in addition to articles and case studies to help you make better business decisions.
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2020 Marketing Imperatives Webinar Series - Imperative One: Deliver the Total Customer Experience
The very definition of marketing is in the midst of a meaningful change, because of rapid shifts in consumer behavior. Forces like the direct-to-consumer business model are taking the need for personalization to a new level.
3 Critical Components of a Nonprofit Tech Stack
Now, more than ever, today’s constituents expect more from non-governmental organizations and nonprofits. Donors evaluate their customer experience against the best in class, like Apple, Amazon and Starbucks.
Looking to Boost Fundraising in 2020? Start Here.
What Data are Marketers Using for Loyalty Programs?
7 Digital Tools That Will Drive More Traffic to Your Website
Mobile Search Ad Performance Plays Catch-Up
What ad buyers want from Walmart: more transparency, more control
Expanding Guardrails for the Customer-Centric Health Revolution
The California Consumer Privacy Act (CCPA) looms as the first general consumer privacy law that will affect all domestic US industries, including healthcare.
