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Desperate for Differentiation: Strategies to Build Consumer Relationships Post COVID-19 Re-emergence and Beyond

Consumer expectations and behavior continue to change. COVID-19 and other recent events have led to an entirely new landscape for brands to navigate.

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Consumer Experience Sentiment Report

How are consumer expectations changing and are marketers keeping pace?

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Digital Marketing Report for Q2, 2012

Released on July 10, 2012 the Digital Marketing Report for Q2, 2012 highlights a 29% Y/Y increase in paid search spend, a 37% Y/Y increase in clicks, and offers insights on the growing importance of Google’s Product Listing Ads format, which generated 9% of paid clicks across all engines and will soon power G
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Dossier: Volume 3.2, 2012

Quantifying Google’s CPC Decline: Don’t Blame Mobile, Making the Most of Site Search, Facebook Ads Primer: The Latest Basics, SEO for Large eCommerce Sites, PPC Performance Troubleshooting Made Easy
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Digital Marketing Report for Q1, 2012

Released on April 11, 2012 the Digital Marketing Report for Q1, 2012 highlights a 30% Y/Y increase in paid search spend, a 36% Y/Y increase in clicks, and reports on the growing rise of “Not Provided” search queries, now accounting for 21% of Google organic search traffic. DOWNLOAD REPORT »
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Dossier: Volume 3.1, 2012

Integrated Search Marketing, Understanding the Value of a Social Media Fab, Spending Wisely and Generating Lift via Display Advertising, Google Dynamic Search Ads are Here, a Look at 3 Types of Online Tracking, PPC to Phone Tracking, Paid Search Conversion by Position.
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iframe Test: Do Search Engines Follow Links in iframes?

Our in-house test of iframes and how search engines treat content and links found within them. Google does appear to be following the source calls found in iframes and passing equity, but seems to be the only search engine doing so.