We use cookies to personalize content, to provide social media features and to analyze our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. For information on how to change your cookie settings, please see our Privacy policy. Otherwise, if you agree to our use of cookies, please continue to use our website.

I Accept Cookies
Learn More

Top Picks for You

Report

Loyalty Outlook 2018

Over the past several months, Merkle examined how brands in different industries can keep pace with the evolution in loyalty solutions by adopting strategies specific to their unique business envir

Read More

Blog Post

Three Reasons Brands Can't Afford to Ignore Millennial Women

Millennials now hold more purchasing power than any other segment.

Read More

Article We suggest...

Identity Resolution and CDP (Customer Data Platform)

In the world of martech, virtually every roadmap and investment strategy includes a CDP (Customer Data Platform) capability. But, not all CDPs are alike.

Article We suggest...

Why you’ll benefit from fully funding your core brand terms on Amazon

You may be wondering why you'd want to buy brand keywords on Amazon since results will feature your products anyway. Contributor David Hassler argues protecting your brand space is well worth the time and money.

Article We suggest...

The Google expanded text ad CTR lift that never was

Contributor Andy Taylor shares his take on Google's expanded text ads (ETAs), drawing comparisons to the new responsive search ad (RSA) format.

Article We suggest...

The 2018 PM360 Trailblazer Awards Finalists

How Valuing Physician Engagement Can Lead to Higher ROI (Merkle Health) is recognized as a finalist.

Article We suggest...

As advertisers pull back on Facebook, Instagram’s ad spend growth rate is booming

Facebook's ad spend is at a standstill, but Instagram's is on the move. Here's a look at just how much it's up and what's driving the growth.

Article We suggest...

Your Donors Are Speaking, But Are You Listening?

How Understanding and Leveraging Response Data Can Give Your Nonprofit a Strategic Advantage

Article We suggest...

Merkle Periscopix promotes Guilfoyle to head of agency sales

Data-driven marketing agency Merkle has promoted Adam Guilfoyle to the newly created role of head of agency sales at Merkle Periscopix (MPX).

Article We suggest...

We’re spending more time with Google than ever. Is it time to ditch Facebook?

A recent study shows that consumers are spending more time with Google than ever before, while digital consumption of Facebook is down. Should advertisers jump ship as well?

In Our Company

Amicus, A Merkle Company

Columbus, a Merkle Company

dwa, A Merkle company

HelloWorld, A Merkle Company

Merkle &c.

Merkle | Aquila

Merkle | Periscopix

Merkle | Sokrati

Oxyma, A Merkle Company

axis41

Divisadero

Merkle Response Management Group

© 2018 Merkle Inc.