Reverse ETL is a new type of technology which enables organizations to activate data from its Cloud Data Warehouse to any marketing or business application.

Simply acquiring a CDP is not an instant way to achieve 360-degree customer views out of the box.

By strategizing how to engage abandoned cart users, organizations can gain revenue by revitalizing interest on these items, instead of having customers walk away.

Google Marketing Live covered topics like privacy, video, and more. Learn about our key takeaways around measurement, automation, and testing.

Gain control of the entire customer experience

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Products often dictate the direction that brands take on many aspects of their business, including their data strategies. The entire organization is typically aligned on selling products to increase revenue, but, in 2022, customers are looking beyond the products.