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Get to Know Reverse ETL: A Modern Way to Activate Your Customer Data
Reverse ETL is a new type of technology which enables organizations to activate data from its Cloud Data Warehouse to any marketing or business application.
Unlock Your CDP With a Cloud-Based Data Framework
Simply acquiring a CDP is not an instant way to achieve 360-degree customer views out of the box.
WHY APPLE’S IDFA PRIVACY CHANGES MAY BE TO BLAME FOR SNAP’S WEAKENED AD OUTLOOK
How to Revitalize an Abandoned Cart With Adobe Real-Time CDP
By strategizing how to engage abandoned cart users, organizations can gain revenue by revitalizing interest on these items, instead of having customers walk away.
GML: My Three Key Takeaways from the Google Updates
Google Marketing Live covered topics like privacy, video, and more. Learn about our key takeaways around measurement, automation, and testing.
Driving Growth with the New Consumer-Centric DTC Model
Gain control of the entire customer experience
Mission Possible: Get More Out of Your Eloqua Investment
.margin-bottom-30 {display: none!important;} Digital Pi is teaming up with @OracleMarketing to help you optimize #Eloqua to meet your business needs and maximize your investment. Join me on Thursday, June 16th at 1pm to discover how to get more from your #marketingautomation:
Aligning Data Strategies By Treating Experiences Like Products
Products often dictate the direction that brands take on many aspects of their business, including their data strategies. The entire organization is typically aligned on selling products to increase revenue, but, in 2022, customers are looking beyond the products.