While the evolving technology landscape presents exciting opportunities for organizations to better connect with donors, it’s also creating an unprecedented level of complexity around central audience management.

There’s a key component that underlies success on Amazon and doesn’t necessarily fall into owned media, paid media, and earned media: winning the Buy Box

Departmental silos are a natural side effect of business growth and deepening functional expertise. However, they diminish an organization’s ability to drive a unified vision, deliver fragmented customer experiences, and make it difficult to realize broad-scale transformational objectives.

Due to the quickly-evolving landscape of loyalty marketing, we have published our second annual Loyalty Barometer report to keep marketers ahead of the curve.

Does your marketing team struggle with mountains of data from disconnected data sources? Is it a challenge to identify unique individuals across these data sources to fuel high-performing marketing campaigns? Does your organization lack the funding and IT support to stand up a centralized marketing database?