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The Hybrid Services Approach

One of the most significant shifts in the business landscape over recent years has been the move to in-house marketing – bringing agency services inside the organization.

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Customer Engagement Report

It's about time we shared our insights. After over 30 years of being entrenched in our clients’ CRM aspirations and achievements, there’s certainly no pretending that customer engagement is easy.

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Under Armour Crushes People-Based Marketing: Start With Who You Know

The advantages of people-based marketing may be obvious but getting there can be challenging for many brands. It starts with what you know about your customers. Your first-party data is the gateway to personalized experiences and audience engagement with your brand.
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Mental Health Awareness at Merkle

October 6 through October 12 was Mental Illness Awareness Week in the U.S., and October 10 was World Mental Health Day. Find out how Merkle spearheaded efforts across Merkle offices to educate and foster positive mental health practices.
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Preparing for the Holidays with Google Shopping

With October coming to an end, we need to start looking towards the most exciting time of year for most retailers - Holiday! It is critical to formulate a Holiday Shopping strategy that best supports your business.