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The Hybrid Services Approach
One of the most significant shifts in the business landscape over recent years has been the move to in-house marketing – bringing agency services inside the organization.
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Customer Engagement Report
Get cross-industry analysis of marketing statistics and trends in addition to articles and case studies to help you make better business decisions.
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What is at the Core of an Omni-Channel Marketing Solution?
What is at the core of an omni-channel marketing solution? This is an interesting question, and your response may have likely changed throughout your career as new technologies and methods for reaching your customers and prospects have evolved.
Taking Media In-House Is not a Case of One Size Fits All
Marketers Increasingly Using Data to Drive Personalization
The 10 Game-Changing Ad Tech Exits Of The Decade
2020 Digital Bowl Report
Merkle's annual Digital Bowl Report evaluates how well Super Bowl advertisers supported their ad campaigns across the main digital channels — social media, paid search, SEO, and digital media/display. In our Post-Game Webinar, we’ll review how well the 2020 advertisers ran their playbooks.
