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World-class data management never takes its eye off the future
Effective data management is vital to fueling the total customer experience.
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Retail Marketing Wish List for Holiday 2020
This year’s holiday season will look different, but that doesn’t mean marketers can’t be successful.
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5 Moments that Matter this Holiday Season
A successful holiday campaign is one acknowledging that we must tackle this year differently. Marketers should approach holiday planning with flexibility to allow real time shifts between holiday moments, aligning to your ever-evolving customer needs.
I Am Merkle: Why I’m Equal, Part 2
Women's Equality Day commemorates the passage of the 19th Amendment to the U.S. Constitution, granting the right to vote to women. The amendment was first introduced in 1878. In 1971, the U.S. Congress designated August 26 as Women's Equality Day.
Delivering personal experiences during social unrest and economic uncertainty
The solution to understanding your customers’ personal needs and preferences is simple—ask them. Your marketing strategy should be grounded in such insights.
Why marketing will improve thanks to the death of third-party cookies
Alex Yoder, EVP of Analytics at Merkle, details why the death of third-party cookies will actually be a good thing for marketers.
Loyalty in the Age Of COVID-19 with Allison Ferguson from Merkle
Embodying the In-House Mindset: Expert Tips to Improve Your Agency
2020 has certainly seen many changes and with so many marketing, media and creative professionals looking for new opportunities, now is the time for agencies to embody an in-house mindset. Janine Flaccavento, SVP, Media and New Stream Media Solution Lead at Merkle, shares her tips.
