With the rising demands and expectations of business buyers, B2B organizations must embrace marketing technology as a core enabler to improve customer experience (CX) and outcomes.

I Am Merkle is a series of interviews that showcase the individuals who make Merkle a unique and diverse place to work. This month, learn more about our featured employees and leaders of the Military pillar.

This year’s Loyalty Barometer Report showed steady trends in consumer thoughts on rewards and benefits. Dive into the four key insights surfaced from the data.

86% of B2B buyers are willing to pay more for a great customer experience – and increasingly, that means personalized, data-driven, seamlessly integrated digital engagement throughout the buyer journey.

The depreciation of third-party cookies intensifies by the day, and with it comes confusion about the future of identity and the idea of addressability as we know it. In this paper, we’ll discuss the key questions that organizations need to answer as soon as possible to keep above water in this new world.

With the push and pull of various internal and external factors at play, we believe 2021 will be a banner year. The unexpected resiliency of the digital ad market, coupled with the pent-up demand for traditional advertising, will force marketers the world over to adapt and transform quickly.

With Adobe’s strategy now firmly aimed at developing AEM as a cloud service first and foremost, any new deployments are likely to follow that strategic direction. But for those older deployments, what sort of business benefits can you expect?