Report
The Hybrid Services Approach
One of the most significant shifts in the business landscape over recent years has been the move to in-house marketing – bringing agency services inside the organization.
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Customer Engagement Report
It's about time we shared our insights. After over 30 years of being entrenched in our clients’ CRM aspirations and achievements, there’s certainly no pretending that customer engagement is easy.
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The Future of Customer Engagement: What Banking & Consumer Finance Market Leaders need to know
Banking has changed dramatically since the days of visiting the local branch a few times a week. Online and mobile banks let customers conduct most of their daily transactions without ever setting foot in a brick-and-mortar bank
Does your company really need a CDP?
Making a Marketing Shift: From One-to-Many to One-to-One
It is becoming more evident that marketers who consistently deliver personalized cross-channel experiences are seeing moderate to substantial conversion improvements.
The Ultimate Guide to International Technical SEO with Baidu for Google SEO Players
Globalization has been accelerated by the boom of the internet. With the rise of China's economy, the 700 million internet users in the forbidden country shall not be neglected by any international brand who wants to achieve global success and enjoy their buying power.
Targeted Marketing and Smart Audiences
Marketers want more data, analytics, tech for improved personalization [Study]
The Best CRM Consultancies: The 2019 CRM Market Leader Awards
Considerations For B2B Marketers When Applying AI To Account-Based Marketing
Many B2B marketers are hesitant to incorporate artificial intelligence into their ABM campaigns, and with good reason. Perception and organizational barriers often challenge the implementation of new and untested technology.
