Blog Post
It’s a Wrap – Amazon Prime Day 2020 Recap
With Prime Day 2020 in the rearview mirror and the holiday shopping season officially in full swing, here are the insights you need to know.
Top Picks for You
Webinar
How OTT Consumption has Changed and Strategies to Win
Learn how OTT/CTV can help replace traditional, more expensive media channels and how advertisers are looking at streaming TV as a new acquisition tactic.
Latest Updates
You are showing results for:
What are Anchor Keys and How Can Marketers Find them?
An early task of your strategy and process should be finding all of your keys and IDs and identifying which of the keys on which you can rely.
Clear skies ahead? Leverage your 2020 data for 2021 forecasts
It will be hard to look at your 2020 data and not immediately recall everything that happened. But don’t throw away the valuable information you get from it.
Why Marketers Must Invest in Localized Media Strategies
The Future of Cookieless Programmatic Media Buying is Here
In partnership with MediaMath’s SOURCE solution and Merkle’s Merkury ID, advertisers can now target audiences at a person-level without the use of cookies across premium publishers.
Lead-To-Account Matching, Predictive Lead Scoring Both Spike
In the last week, we saw increased intent among brands for “lead-to-account matching.” As brands work to close out the year, they’re likely facing internal pressure to close active pipelines.
Customer Data Management Improving Media Performance: 3 Reasons To Adopt CDP
Customer Data Platforms (CDPs) are no longer just a popular acronym around the industry. Carly French, marketing technology strategy consultant, Merkle, dives into the value CDPs bring to media channels, including direct platform integrations and integrated media orchestration .
Fool’s gold – Leaving behind “match rate” as a success metric for identity
Merkury's Gerry Bavaro discusses how brands and marketers can tackle personalization in marketing and advertising by utilizing a durable and sustainable basis of identity.
Instrumenting the AWS Cloud Migration Deployment
One of the main reasons why AWS cloud migration deployments fail is hidden deep in the underbelly of the business world - the “legacy” application.
