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World-class data management never takes its eye off the future

Effective data management is vital to fueling the total customer experience.

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Retail Marketing Wish List for Holiday 2020

This year’s holiday season will look different, but that doesn’t mean marketers can’t be successful.

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5 Moments that Matter this Holiday Season

A successful holiday campaign is one acknowledging that we must tackle this year differently. Marketers should approach holiday planning with flexibility to allow real time shifts between holiday moments, aligning to your ever-evolving customer needs.
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I Am Merkle: Why I’m Equal, Part 2

Women's Equality Day commemorates the passage of the 19th Amendment to the U.S. Constitution, granting the right to vote to women. The amendment was first introduced in 1878. In 1971, the U.S. Congress designated August 26 as Women's Equality Day.
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Embodying the In-House Mindset: Expert Tips to Improve Your Agency

2020 has certainly seen many changes and with so many marketing, media and creative professionals looking for new opportunities, now is the time for agencies to embody an in-house mindset. Janine Flaccavento, SVP, Media and New Stream Media Solution Lead at Merkle, shares her tips.