Insurance companies are facing a growing challenge in retaining their customers. This post will dive into four key tips to build loyalty within the Insurance Industry.

The soundness of the marketing strategy is what is important, not the percentage of the budget dedicated to technology.

The 2018 holiday giving season kicked off on November 27th with Giving Tuesday, the annual day dedicated to charitable philanthropy. Here are six insights from our observations about this year's big day.

New research from Parks Associates finds U.S. broadband households report watching an average of five hours of internet video on their television per week.

Not sure how to get started with implementing marketing automation for your SMB? These 5 tips from MTA experts will help you make the leap effectively.

Here are 10 important trends you need to know in 2019, according to 47 of today’s top SEO professionals.

Executing a unified customer experience strategy requires having the right marketing technology tools to create a single customer view, analyze disparate streams of data, and most importantly, automate decisioning.

Leading MarTech software providers have long promised an integrated MarTech technology suite, allowing brands to seamlessly achieve modern marketing capabilities without building and integrating a “Franken-stack.” Through this article, Justin Wolf, Senior Director, Customer Strategy Group at Merkle will explo