When all the world’s a store, open 24/7, how do brands capture consumers and build long-term loyalty? They tell stories that resonate on both a practical and an emotional level, thinking beyond – and thinking bigger than – the moment of transaction.
Customers want a seamless, unified experience across all interactions with a brand. To deliver that, organizations need a clear measurement strategy centered around shared goals. Marketers need to move from focusing on what they can measure to what they should measure.
In 2022, increasingly savvy customers expect more from brands than ever before. Marketers need to be able to engage them with meaningful content that’s appropriate for the time, the place, and the individual.
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