Going into 2022, we’re going to see a lot of B2B marketers contemplating whether – and how – a CDP might fit into their tech stack. Therein lies the potential for significant disruption.

Understanding the changing expectations, interactions, and experiences that drive brand engagement

Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company unveils two new contactless shopping products at CES 2022.

The show will go on at CES 2022, despite a raft of cancellations from major companies who pulled their in-person presences over fears of the rapidly spreading Omicron variant.

Smart ways practitioners can work around the third-party cookie deprecation and privacy regulations.

When all the world’s a store, open 24/7, how do brands capture consumers and build long-term loyalty? They tell stories that resonate on both a practical and an emotional level, thinking beyond – and thinking bigger than – the moment of transaction.

Customers want a seamless, unified experience across all interactions with a brand. To deliver that, organizations need a clear measurement strategy centered around shared goals. Marketers need to move from focusing on what they can measure to what they should measure.

In 2022, increasingly savvy customers expect more from brands than ever before. Marketers need to be able to engage them with meaningful content that’s appropriate for the time, the place, and the individual.