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Top Picks for You

Blog Post

How Marketers Can Fully Leverage the Power of Video

What if marketers could leverage video’s engagement power through dynamic, individualization and delivered in real-time and at scale?

Report

Media Insights Report

In the final quarter of an already turbulent year, there are 4 key trends that will have a big impact on consumer behaviors and the media environment. Here's what you should keep an eye on.

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SEO in 2021: What your organization’s executives and senior leaders must know

Merkle's Head of SEO, Eryck Dzotsi discusses six key focus areas that senior leaders across organizations must understand about the role of SEO to drive organic search performance.

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How to Work Technical Capabilities Into Your Cloud Strategy

At the end of cloud planning, you start to dive into the first pilot project that will launch your cloud initiative. Let's use the CDP as an example that shows how to address that first project.

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The 2021 Blueprint For Impactful Loyalty

The loyalty marketing landscape is quickly-evolving, and consumer demands are progressing even faster.

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The CX Squeeze: Are Brands Really Ready For The Digital Future?

I Am Merkle Diversity

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I Am Merkle, Vol. 7

I Am Merkle is a series of interviews that showcase the individuals who make Merkle a unique and diverse place to work. This month, learn more about our featured employee, Sanie Mikaelian.

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The social media opportunity with the death of third-party cookies

With cookies on the way out, paid social is a bright spot in 2021 for many marketers looking to understand and reach consumers.

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Google’s Responsive Search Ads Update Points to More Automation

Last week, Google announced that Responsive Search Ads (RSAs) are now the default ad type within Google Ads for Search campaigns.

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Rethinking Customer Loyalty in the Age of 1:1 Experiences

Discounts and offers are important tools in fostering loyalty, but what really connects customers to brands is an emotional bond. It’s how customers feel about the brand experiences they are participating in.

In Our Company

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Ugam, A Merkle Company

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