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Facebook’s Data Privacy Changes and What You Need to Know
A lot has happened in the last few weeks to cause abrupt changes in how Facebook handles the personal data of its more than 2 billion users.
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Three Reasons Brands Can't Afford to Ignore Millennial Women
Millennials now hold more purchasing power than any other segment.
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Ad Giants Expected to Bid for Acxiom’s Customer Data Business
The division specializes in housing and managing reams of customer data, an area that has come under increased scrutiny.
A tale of two moves: Fennell to quit BBH, Accenture’s Removille is new Carat boss
Creative Opinions on Cannes Lions 2018: Big Trends and Big Changes
Creativepool reached out to a few choice industry insiders to gather their thoughts on what's changed, what still needs to change and what trends are set to heat up the French Riviera next week. Claire Billings, VP Marketing, EMEA lends her thoughts.
Google to retire DoubleClick and AdWords names in a rebrand of its ad business
Google is rebranding its ad business and in so doing is ditching the DoubleClick and Ad Words names, among others, in a cosmetic realignment that signals bigger changes ahead for advertisers and publishers. Mac Delaney, SVP of Media, Investment and Innovation weighs in on the news.
Merkle achieves ‘Google Marketing Platform Certified’ status
Merkle announced it has achieved ‘Google Marketing Platform Certified’ status in addition to its existing Google Cloud Partner partnership.
Martech + Ad tech, Part 1: The tools to transform insight into action
Navigating the convergence of martech and ad tech isn't for the faint-hearted, but contributor Jose Cebrian describes the possibilities now arising.
