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Customer Data Platform (CDP) interest and adoption has rapidly increased, and marketers can't help but be drawn to them by their promise and potential value. The marketplace has quickly become crowded and therefore confusing for buyers trying to evaluate and determined whether or not a CDP can help them.

When a lack of advertiser control -- whatever the platform's motives -- results in unintended purchases, trust inevitably erodes.

In this series, we’ve interviewed our martech experts to better understand what’s happening in personalization. Here, Matt Mobley, SVP, Technology, Merkle, shares his perspective on personalization, which is surprisingly not necessarily tech-focused.

The purpose of a CDP is to collect all available customer data, first, second, and third-party, batch or streaming into one central location to serve marketing needs; all in real time. The ideal CDP is a tool for receiving both your known customers and anonymous, digital customers.

Good content creation always considers audience or business interest with specific problems. As a content marketer, it’s worth your while to embrace the approaches covered here to engage your audience in a relevant and meaningful way.

Amazon's ad budgets are increasing triple digit percentages year-over-year. In some cases, brands are moving 50 to 60 percent of their Google Search ad budgets to Amazon, two media agencies noted. Merkle's Matt Mierzejewski weighs in.

Artificial intelligence isn't nearly as daunting when you embrace it for what it can do today.