In part two of their video series, Making Your Creative Campaigns More Accountable, Emma and Colin walk through five simple steps for creating a learning agenda for your performance creative campaign.

In celebration of Women’s Equality Day (8/26) Merkle’s Women’s BRG is featuring the following women in a special edition of I Am Merkle.

Adapting to Meet New B2B Expectations

Infographic: Adobe Journey Optimizer

The Evolution of Customer Journey Management

THE NEXT LEVEL OF PERSONALIZED EXPERIENCES with Adobe Journey Optimizer and Merkle

Early in 2021 Google announced changes to match types that took full effect this July, which included a lesser-discussed expansion of broad match's signals. What has Merkle seen from this change and how can advertisers take advantage?

Consumers are most comfortable with brands that utilize their purchase history to enhance loyalty experiences, such as receiving personalized offers based on their individual purchases. Consumers expect personalization from brands.