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The Hybrid Services Approach
One of the most significant shifts in the business landscape over recent years has been the move to in-house marketing – bringing agency services inside the organization.
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Customer Engagement Report
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How Retailers Can Prepare for Disruption From COVID-19
With current concerns about the impending severity of COVID-19, consumers are taking steps to prepare for personal impact — even to the point of major retailers selling out of supplies such as water and hand sanitizer.
COVID-19: Recommendations for Fundraisers
For nonprofit marketers and fundraisers, how will the COVID-19 pandemic impact overall consumer behavior and their charitable giving?
COVID-19 and corporate social responsibility in search engine marketing
Audit your prospecting tactics and targeting to put thought behind how to minimize COVID-19’s effect on your typical marketing traffic.
As the Coronavirus Impacts Sales Rep Access, Here’s How NPP Can Close Gaps in Engagement
For pharma marketers in the US who may be facing new access challenges, here are ten recommended changes to omni-channel programs that will help maintain engagement during a period of significant uncertainty.
Experience Through the Eyes of CRM
It’s fair to say that CRM is all about delivering the ”best” experiences possible to any given customer at any given moment. To do this, CRM strategists must see the customer experience through three different, (yet connected) sets of eyes.
How Hoteliers Can Leverage Marketing Tech to Ensure Bookings Continue Amid Coronavirus Concerns
In its short life span, COVID-19 has had a seismic impact on the travel industry. With a quickly evolving environment leading to dynamic changes, it is important for the travel industry to understand the appropriate role to play.
Getting to Know Lisa White, Merkle's New Capability Lead of Digital Experience
Merkle recently welcomed Lisa White as our new capability lead of Digital Experience. Learn more about her and what she is focused on this year.
