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How Marketers Can Fully Leverage the Power of Video

What if marketers could leverage video’s engagement power through dynamic, individualization and delivered in real-time and at scale?

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Q4 2020 Media Insights Report

In the final quarter of an already turbulent year, there are 4 key trends that will have a big impact on consumer behaviors and the media environment. Here's what you should keep an eye on.

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Dossier: Volume 2.2, 2011

Why Your Search Agency will Manage Your Display Program, RKG Research: Attribution Managment in Action, Introducing John Shea, former Googler and RKG’s VP of Strategic Accounts, Finding Value in the Google Search Network, SEM 101, 5 Tips for Product Feeds and CSEs, Facebook 101: Key Strategies and Metrics, Is
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Dossier: Volume 2.1, 2011

Trending Now: E-Commerce and SEO, Marketing on Facebook, Why Cheap Hotels Aren’t Cheap, Breaking Down the Google Search Results Page, The Four Principles of Highly Persuasive Websites, Bringing Them Back: A Primer on Retargeting, Structuring a Sound Online Marketing RFP.
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Dossier: Volume 1.2 2010

Google Bid Simulator and Broad Match Modifiers, 5 PPC Lessons for the Holidays, Mobile: A Work Still Very Much in Progress, Multichannel Attribution: The Results are in, What it Takes to be an RKG Analyst.
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Dossier: Volume 1.1, 2010

Bing-Yahoo! What does it Mean?, What Travel Can Learn From Retail, The Multichannel Attribution Management Solution, What’s Hot: Mobile.
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Detecting Significant Changes In Your Data

Sometimes it's tempting to leap to conclusions in paid search. In this cautionary post, we'll provide a tool for testing whether data has changed meaningfully, or whether you're looking at statistical noise.
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Correcting the History of Search Engine Optimization

Does the history of search engine optimization (SEO) even matter? I believe it does. In an industry that suffers from lack of structure and standardization, having a fuzzy history only turns the blinds another notch dimmer.