Released on April 9, 2013 the Digital Marketing Report for Q1, 2013 highlights that mobile generated 28% of Google paid clicks, but just 16% for Bing. For the first time, we found combined desktop and laptop search traffic declining year over year, with clicks down 0.7%.
Released on January 16, 2013 the Digital Marketing Report for Q4, 2012 highlights a 23% Y/Y increase in paid search spend overall, a 189% increase in tablet spend, and a 178% increase in smartphone spend. Mobile generated 20% of search traffic overall and mobile CPCs edged up relative to desktop.
Released on October 10, 2012 the Digital Marketing Report for Q3, 2012 highlights a 19% Y/Y increase in paid search spend, a 262% increase in Google Product Listing Ads clicks for the quarter, and reports on the trends in tablet traffic, as well as the impact of Facebook referrals. DOWNLOAD REPORT »
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