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How Marketers Can Fully Leverage the Power of Video

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Where to Start in Delivering Personalized Experiences

It seems as if every company today is chasing the elusive "personalization." Vendors offer personalization technology, agencies present personalization tactics, but companies continue to struggle with actually delivering personalization.
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Imagine Yourself in the Seat

When I think about where I want to go with my career, like many young women, I find myself challenged to decide what path I want to choose.
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Merkle Celebrates Data Privacy Day 2015

Data privacy is an increasingly hot topic, especially for those in the data-driven marketing industry. I reached out to six privacy experts from some of the world’s leading privacy-focused organizations to get their viewpoints on a variety of data and privacy issues.
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Addressable Customer Experience On-Demand Webinar Series

This four-part on-demand webinar series, which is geared toward travel, media and entertainment marketers, discusses the importance of delivering addressable customer experiences and best practices for executing on this strategy. These webinars will be released through January and February.
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Pharmaceutical Company Embraces SEO Strategies

Through implementing a test on our pharmaceutical client’s site, we were able to show that our recommendation to improve a search engine’s ability to digest or read a page’s content truly did have an impact on their business’s goal of driving online consumer engagement.
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Digital Marketing Report: Q4 2014

The fourth quarter of 2014 saw a strong start and finish to the holiday shopping season with retailers ultimately seeing 20% higher revenue from paid search.