Released on July 10, 2012 the Digital Marketing Report for Q2, 2012 highlights a 29% Y/Y increase in paid search spend, a 37% Y/Y increase in clicks, and offers insights on the growing importance of Google’s Product Listing Ads format, which generated 9% of paid clicks across all engines and will soon power G
Released on April 11, 2012 the Digital Marketing Report for Q1, 2012 highlights a 30% Y/Y increase in paid search spend, a 36% Y/Y increase in clicks, and reports on the growing rise of “Not Provided” search queries, now accounting for 21% of Google organic search traffic. DOWNLOAD REPORT »
Integrated Search Marketing, Understanding the Value of a Social Media Fab, Spending Wisely and Generating Lift via Display Advertising, Google Dynamic Search Ads are Here, a Look at 3 Types of Online Tracking, PPC to Phone Tracking, Paid Search Conversion by Position.
Our in-house test of iframes and how search engines treat content and links found within them. Google does appear to be following the source calls found in iframes and passing equity, but seems to be the only search engine doing so.
Released on January 17, 2012 the Digital Marketing Report for Q4, 2011 highlights a 31% Y/Y increase in paid search spend, a 25.9% Y/Y increase in CTR, and discusses the impact of Google’s Panda algorithm, and the emergence of Social Media as a factor in natural search rankings. DOWNLOAD REPORT »
Paid Search Tactics for the Holidays, Prepping for Holiday SEO, 24 Top Paid Search Metrics Explained, Mobile Traffic Patterns in Paid Search, Building the Business case for Advanced Marketing (written by Jim Novo), The Private Sale in Online Travel Distribution, Google Interview RKG about PLAs, Introducing Ad
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