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Merkle Celebrates Data Privacy Day 2015

Data privacy is an increasingly hot topic, especially for those in the data-driven marketing industry. I reached out to six privacy experts from some of the world’s leading privacy-focused organizations to get their viewpoints on a variety of data and privacy issues.
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Addressable Customer Experience On-Demand Webinar Series

This four-part on-demand webinar series, which is geared toward travel, media and entertainment marketers, discusses the importance of delivering addressable customer experiences and best practices for executing on this strategy. These webinars will be released through January and February.
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Pharmaceutical Company Embraces SEO Strategies

Through implementing a test on our pharmaceutical client’s site, we were able to show that our recommendation to improve a search engine’s ability to digest or read a page’s content truly did have an impact on their business’s goal of driving online consumer engagement.
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Digital Marketing Report: Q4 2014

The fourth quarter of 2014 saw a strong start and finish to the holiday shopping season with retailers ultimately seeing 20% higher revenue from paid search.
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Travel Acquisition & Customer Retention

Start the year strong! Listen in as we discuss 7 ideas and tactics that will help boost online customer acquisition and retention and improve visibility throughout the travel research process.
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It's 2015: Time to Finally Fix Your Content Management Systems

Content Management Systems for the web and other digital properties have been around for nearly 20 years. But as marketing has evolved and demanded more of our systems, it seems like we enter each year with more and more content management challenges.
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