Data privacy is an increasingly hot topic, especially for those in the data-driven marketing industry. I reached out to six privacy experts from some of the world’s leading privacy-focused organizations to get their viewpoints on a variety of data and privacy issues.
This four-part on-demand webinar series, which is geared toward travel, media and entertainment marketers, discusses the importance of delivering addressable customer experiences and best practices for executing on this strategy. These webinars will be released through January and February.
Through implementing a test on our pharmaceutical client’s site, we were able to show that our recommendation to improve a search engine’s ability to digest or read a page’s content truly did have an impact on their business’s goal of driving online consumer engagement.
Content Management Systems for the web and other digital properties have been around for nearly 20 years. But as marketing has evolved and demanded more of our systems, it seems like we enter each year with more and more content management challenges.
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