Google now offers demographic geo-targets for the United States based on average household income (HHI) for advertisers to use in setting bid modifiers based on the wealth of the area users are searching from.
Released on January 15, 2014 the Digital Marketing Report for Q4, 2013 shows Google paid search spending grew 19% year over year in Q4. Bing Ads, including Yahoo, grew 43% year over year in Q4. Facebook generated 57% of social media referrals in Q4 2013, while Pinterest generated 14%.
The Future of Geo-Targeting, Optimize Your Digital Marketing RFP Process, Zeroing In On The Full Value of Mobile Traffic, How Google Carousel is Impacting Paid Search, Effectively Scaling Product Listing Ads
Released on July 10, 2013 the Digital Marketing Report for Q2, 2013 shows total paid search spending growing at 24% year over year. Google spending grew at 18%, while total spend on Bing Ads rose an impressive 58%.
Released on April 9, 2013 the Digital Marketing Report for Q1, 2013 highlights that mobile generated 28% of Google paid clicks, but just 16% for Bing. For the first time, we found combined desktop and laptop search traffic declining year over year, with clicks down 0.7%.
We're glad you're here. Based on where you appear to be visiting from, there might be an even more
relevant part of the Merkle website for you. Check out all of
our location and language options now,
or close this window to keep browsing.