Released on January 16, 2013 the Digital Marketing Report for Q4, 2012 highlights a 23% Y/Y increase in paid search spend overall, a 189% increase in tablet spend, and a 178% increase in smartphone spend. Mobile generated 20% of search traffic overall and mobile CPCs edged up relative to desktop.
Released on October 10, 2012 the Digital Marketing Report for Q3, 2012 highlights a 19% Y/Y increase in paid search spend, a 262% increase in Google Product Listing Ads clicks for the quarter, and reports on the trends in tablet traffic, as well as the impact of Facebook referrals. DOWNLOAD REPORT »
Remarketing Arrives For Google Search Ads, 3 Barriers To Proper Attribution & 1 Solution, Facebook Launches Ad Exchange, Tips for Holiday Season Success, 4 Methods for Linking Online Ad Dollars to Offline Sales, Content is How You Scale Link Building
Released on July 10, 2012 the Digital Marketing Report for Q2, 2012 highlights a 29% Y/Y increase in paid search spend, a 37% Y/Y increase in clicks, and offers insights on the growing importance of Google’s Product Listing Ads format, which generated 9% of paid clicks across all engines and will soon power G
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