No matter your industry or business model, chances are you are working in an environment where the lines between customer experience, customer engagement and customer relationship management, never too clear in the first place, are more blurred than ever.
I Am Merkle is a series of interviews that showcase the individuals who make Merkle a unique and diverse place to work. This month, learn more about our featured employee and member of the Religion pillar, Ryan Katz.
An engagement driver is the desired emotional connection that drives a customer to engage with your brand. While there are hundreds of emotional drivers, Merkle identified the six we think are best to change behavior, drive engagement, and increase loyalty.
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