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Loyalty Outlook 2018

Over the past several months, Merkle examined how brands in different industries can keep pace with the evolution in loyalty solutions by adopting strategies specific to their unique business envir

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Three Reasons Brands Can't Afford to Ignore Millennial Women

Millennials now hold more purchasing power than any other segment.

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Limiting Customer Match was a Move Google Probably Needed to Make

Google recently updated its restrictions for Customer Match targeting, reducing the numbers of advertisers that can use Customer Match in the process. Here we outline why Google likely made this update and how it stands to impact advertisers moving forward.
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The Unified Customer Experience Strategy and Why It Matters to Marketers, Part 1

For a consumer that faithfully engages with a brand over time, there are few things more frustrating than having inconsistent experiences. In this age of personalization, recommendation engines, retargeting, and “just for me” marketing, consumers have high expectations for their brand interactions.
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Healthcare Marketers: Being More Human Doesn’t Mean Being Less Transparent

In attempts to be more relatable, brands are focusing on developing personalities and purposes, while sweeping activities like data collection under the rug. The problem becomes magnified when it involves healthcare companies – organizations that trade in some of the most sensitive and intimate information.
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The Right Way to Write Loyalty Copy

Loyalty360 recently sat down with Copy Director, J. Autumn Nelson, to discuss the future of loyalty messaging. Here’s what we found out.