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What I Learned from Building a College Basketball Bracket Prediction Model Last Year

Last year, I used many of the analytical tools and skills I developed while working with clients at Merkle, and I combined them with my personal passion for basketball, to build a prediction model

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Digital Bowl Report V

Top brands featured in this year's report include: Budweiser, TurboTax, Tide, Avocados from Mexico, Bud Light, Groupon, Stella Artois, Pringles, Doritos, Mountain Dew, Pepsi, and more.

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Amazon is targeting Google search budgets

Google is known for dominating search marketing, but Amazon is giving Google a run for the ad revenue thanks to the rapid growth of Amazon Marketing Services, Amazon’s search marketing platform.
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What Gets Measured Gets Managed

A former manager of mine loved the phrase “what gets measured, gets managed,” and I’ve always intuitively related to that. After all, I’ve developed my career by providing insight and structure to help others manage their business. This year, however, that phrase has a newer, more personal meaning.
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Digital Bowl Post-Game Report

Merkle’s annual Digital Bowl Report evaluates how well Super Bowl advertisers supported their ad campaigns across the main digital channels — social media, paid search, SEO, and digital media/display.