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Loyalty Outlook 2018

Over the past several months, Merkle examined how brands in different industries can keep pace with the evolution in loyalty solutions by adopting strategies specific to their unique business envir

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Three Reasons Brands Can't Afford to Ignore Millennial Women

Millennials now hold more purchasing power than any other segment.

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Amazon to launch ad-supported video service

The video offering, via Amazon subsidiary IMDb, is the latest effort by the e-commerce giant to corner a bigger share of the $70bn TV ad market in the US, and was first reported earlier this summer by The Information.
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It's All About the Destination: Get Found with Hospitality SEO

Travelers don’t take trips to sit on airplanes or stay in average hotels. They are searching for a unique experience and 90% of people will turn to Google first to find it. Is your hospitality business showing up online where and when it matters most?
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Getting Together for the Holidays

Holiday promotions are as much a part of the season to retailers and shoppers as candy canes, the Macy’s parade, and reruns of It’s a Wonderful Life. But are retailers fully leveraging their holiday promotions to develop ongoing customer relationships that pay off long-term?
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The Key to Omni-Channel is Containers

How do you communicate from the central decision hub to each of your various channels, many of which have different interfaces and different needs? It sounds like a tricky problem, but the answer could be quite simple: Use containers.
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People-Based Marketing: Reading the Signals

From a marketing perspective, signals play an equally crucial role in nonprofit fundraising efforts. We tend to focus heavily on communicating the right message in the right place at the right time—a key component of our overall approach.