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Key Considerations for Building the New CX Tech Stack

Today, organizations must build tech capabilities that first solve for specific needs of the business and can scale for future needs. The development of the organization’s tech stack should be aligned to rapidly stand up use cases and quickly show value of the transformation investment.
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The Retail Holiday Season: Considerations for Paid Search

A large opportunity exists for online retailers this Q4. Retail sales are expected to grow by double digits YoY, with the majority of the increase being driven by ecommerce growth. How can paid search marketers capitalize this holiday season?