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Report

Loyalty Outlook 2018

Over the past several months, Merkle examined how brands in different industries can keep pace with the evolution in loyalty solutions by adopting strategies specific to their unique business envir

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Three Reasons Brands Can't Afford to Ignore Millennial Women

Millennials now hold more purchasing power than any other segment.

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Searching For Hotels

It is neat to revisit a topic area after some time away and note quantum improvements in search relevance.
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Google Promises To Forget

Google overhaul its privacy policies, will dump user-specific search data more than 18 months stale.
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Freebase and the Semantic Web

Early writeups of FreeBase are fascinating. The semantic web will transform how folks search, shop, and learn online. When we provide the machines with the structure to understand relationship between data elements, all sorts of interesting things will become possible very quickly.