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Report

Loyalty Outlook 2018

Over the past several months, Merkle examined how brands in different industries can keep pace with the evolution in loyalty solutions by adopting strategies specific to their unique business envir

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Three Reasons Brands Can't Afford to Ignore Millennial Women

Millennials now hold more purchasing power than any other segment.

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Rant: Bait And Switch at Orbitz

Online bait-and-switch sequences destroy customer goodwill. The online ticket sellers like Orbitz, Expedia, and SideStep do this too often.
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The Social Challenges Of Growth: Shop.org

The annual Shop.org conference in NYC this week is BIG. Great small shows become popular and grow into medium-sized shows. Medium and large shows can be great too, but they're great in different ways.