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Report

Loyalty Outlook 2018

Over the past several months, Merkle examined how brands in different industries can keep pace with the evolution in loyalty solutions by adopting strategies specific to their unique business envir

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Blog Post

Three Reasons Brands Can't Afford to Ignore Millennial Women

Millennials now hold more purchasing power than any other segment.

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Danny Sullivan To Leave SEW, SES

Danny Sullivan announced he's parting ways with Incisive. We look foward to hearing where he ends up, and wish him the best of luck on his next gig.
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Flyweight Surveys

One great steal-this-usability-idea for retailers from Google WebMasterCentral is the flyweight "rate this tool" survey.
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Staying Private, II

Could an increased interest/awareness of online privacy harm online advertisers by hampering their ability to track? No, I don't think so.
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"Back to school", and the median age at Google

Having grade school aged kids, when I see "back to school" I think of disney lunch boxes, backpacks, notebook paper, and pencils. For a couple of seconds, I was somewhat mystified to see sunglasses, futons, and boxer shorts...
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Who Do You Trust?

Claim: BillMeLater creates reciprocal trust from the shopper to the retailer because the retailer is extending credit on the spot. In contrast, PayPal and GoogleCheckout when marketing their wallets to consumers stress the benefits of keeping private information (credit card, email, etc) from the merchant.