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Report

Loyalty Outlook 2018

Over the past several months, Merkle examined how brands in different industries can keep pace with the evolution in loyalty solutions by adopting strategies specific to their unique business envir

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Blog Post

Three Reasons Brands Can't Afford to Ignore Millennial Women

Millennials now hold more purchasing power than any other segment.

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SEM Pricing Models, Part 2

A better compensation model is to pay your SEM based on a fraction of the advertising dollars they spend on your behalf.
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SEM Pricing Models

What’s the best pricing model for aligning your SEM’s goals with your own goals? The answer seems obvious: revenue-sharing. Unfortunately, the intuitively obvious answer turns out to be wrong.
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Wordpress Permission Hack

A quick hack to get WP admin privileges if you have a root password for the relevant server
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How be a "Leading SEM"

Sara Holoubek has an interesting piece in today's DM News SearchBuzz.
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Danny Sullivan To Leave SEW, SES

Danny Sullivan announced he's parting ways with Incisive. We look foward to hearing where he ends up, and wish him the best of luck on his next gig.