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Loyalty Outlook 2018

Over the past several months, Merkle examined how brands in different industries can keep pace with the evolution in loyalty solutions by adopting strategies specific to their unique business envir

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Three Reasons Brands Can't Afford to Ignore Millennial Women

Millennials now hold more purchasing power than any other segment.

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Restrict Access To Adsense API

I fear the upcoming AdSense API will allow adwords spammers to do more mischief more quickly, decreasing the quality of content traffic even more so, and even more quickly.
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Clear writing is clear thinking

All writing is "selling" copy -- whether you're pitching an actual product or arguing for your ideas.
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On Trilobites And Search Platforms

Over time, biological and technological evolution reduced the diversity of these early days, settling into modest changes on the most effective patterns. When will a major engine next take the risk to bring diversity and experimentation back to search?
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Search Arbitrage = Search Spam

PPC Arbitrage Spam: doesn't seem technically hard to disallow AdSense payments on clicks following a Adwords click...