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What We Think

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The Hybrid Services Approach

One of the most significant shifts in the business landscape over recent years has been the move to in-house marketing – bringing agency services inside the organization.

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Customer Engagement Report

Get cross-industry analysis of marketing statistics and trends in addition to articles and case studies to help you make better business decisions.

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Nielsen on Banner Blindness

Excellent Alertbox from Jakob Nielsen on banner blindness. To whit: people effectively no longer see graphical banner ads.
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Excellent 404 Handling

Five interesting resources on setting up top-notch 404 "Page Not Found" pages.
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Google Changes Ad Positioning Logic

Google says the change is designed to improve the quality of ad results. We see the change as a medium-sized plus, coupled with a potentially frightening minus.
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Nice job, Staples!

Best to avoid making mistakes as much as possible, but when errors inevitably occur, over-the-top service recovery makes customers smile. Nice job, Staples.