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What We Think

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Report

Generation Z eBook

We’ve pulled together some updated Gen Z research and want to share six ways to reach Gen Z throughout the purchase cycle.

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Report

Digital Marketing Report: Q2 2019

Download the Q2 report to learn what impacts Google and Microsoft saw from Yahoo transitioning to use Microsoft search ads exclusively, how Google search ad trends differed between the UK and

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Big Development: Google Coupons

Google announced a means for local businesses to distribute coupons through Google Maps. Being able to show the benefit of an online ad pushing sales into a store is huge -- the holy grail of response advertising.
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What We're Reading: AJAX

Jeremy Keith's "Scripting: Web Design with JavaScript and the Document Object Model" is really decent.
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Comments on The Lane's Gifts v. Google Report by Alexander Tuzhilin

After reading Tuzhilin's report, I have a better appreciation of Google's fraud detection methods. I come away feeling that fraud on the non-Adsense network is likely small, and agree with Tuzhilin that Google is making "reasonable efforts" to fight PPC click fraud.
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Rant: PDFs causing browsers to hang or crawl

Rant: Why does viewing a PDF through IE or FireFox cause the browser and often the desktop to come to a grinding halt for several seconds, even on a decent computer?
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Where People's Eyes Go On Web Pages

The site provides several screens of simple geometric shapes and asks you click on the page. At the end of the survey, the site shows you where others have clicked by superimposing dots on the image; the density of the dots provide a natural 2D histogram