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2019 Loyalty Barometer Report

Our second annual barometer report will keep loyalty marketers ahead of the curve.

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Report

Digital Bowl Report VI

Top brands featured in this year's report include: Amazon, Avocados from Mexico, Budweiser, Doritos, Expensify, Mint Mobile, Sprint, Stella Artois, Verizon, and more.

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Blog Post We suggest...

Staying Private, II

Could an increased interest/awareness of online privacy harm online advertisers by hampering their ability to track? No, I don't think so.
Blog Post We suggest...

"Back to school", and the median age at Google

Having grade school aged kids, when I see "back to school" I think of disney lunch boxes, backpacks, notebook paper, and pencils. For a couple of seconds, I was somewhat mystified to see sunglasses, futons, and boxer shorts...
Blog Post We suggest...

Who Do You Trust?

Claim: BillMeLater creates reciprocal trust from the shopper to the retailer because the retailer is extending credit on the spot. In contrast, PayPal and GoogleCheckout when marketing their wallets to consumers stress the benefits of keeping private information (credit card, email, etc) from the merchant.
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Staying Private

The EFF has an interesting post on How To Keep Your Search History Private.
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Big Development: Google Coupons

Google announced a means for local businesses to distribute coupons through Google Maps. Being able to show the benefit of an online ad pushing sales into a store is huge -- the holy grail of response advertising.