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Generation Z eBook

We’ve pulled together some updated Gen Z research and want to share six ways to reach Gen Z throughout the purchase cycle.

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Digital Marketing Report: Q2 2019

Download the Q2 report to learn what impacts Google and Microsoft saw from Yahoo transitioning to use Microsoft search ads exclusively, how Google search ad trends differed between the UK and

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Your Good Name

John Lenser is spot-on: "I suggest that most of those who arrived via your catalog name did so as the result of a catalog mailing or as the result of years of brand development in the marketplace resulting from catalog mailings. "
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The Old Gray Lady Shrinks

The New York Times announced plans to reduce trim size to cut expenses as readership shifts from paper to online.
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Broken Record: Clickfraud and Content, Again

Sounding like a broken record: yet another article on click fraud in the popular press where the writer doesn't distinguish between content and core search.
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What's Your Competitor Up To?

Great article by Denny Hatch on techniques for competitive intelligence in the direct marketing business.
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Secure Your Site: OWASP

If you don't have a security guru on your web development team, make sure your developers read OWASP.
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Google Fighting Spam With Quality

Google can and should tweak their paid search ranking algorithms to fight content spam clickfraud. Yes, it is subjective -- get over it.
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Click Fraud Again: Content vs. Core Search

Repeating an earlier rant, why aren't journalists writing about the two very different types of click fraud: content network click fraud (rampant) vs. core search network click fraud (minimal)?