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The Hybrid Services Approach

One of the most significant shifts in the business landscape over recent years has been the move to in-house marketing – bringing agency services inside the organization.

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Customer Engagement Report

Get cross-industry analysis of marketing statistics and trends in addition to articles and case studies to help you make better business decisions.

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Online Marketing Exec Ed Course at UVA's Darden Biz School

I'm helping organize an open enrollment executive education course on online marketing at UVA's Darden School this fall. Come learn about online marketing from the people, companies, and academics shaping tomorrow's web.
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Web Secrets from 1925: Prioritizing for the Attention Economy

Rule #1 of the Attention Economy: if I want to communicate with you (or market to you) I need to capture your attention and earn the right to keep it. Putting first things first and leveraging prominence and prioritization can help your site win a few points in the competition for online attention.