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2019 Loyalty Barometer Report

Our second annual barometer report will keep loyalty marketers ahead of the curve.

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Report

Digital Bowl Report VI

Top brands featured in this year's report include: Amazon, Avocados from Mexico, Budweiser, Doritos, Expensify, Mint Mobile, Sprint, Stella Artois, Verizon, and more.

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SEM Pricing Models, Part 2

A better compensation model is to pay your SEM based on a fraction of the advertising dollars they spend on your behalf.
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SEM Pricing Models

What’s the best pricing model for aligning your SEM’s goals with your own goals? The answer seems obvious: revenue-sharing. Unfortunately, the intuitively obvious answer turns out to be wrong.
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Wordpress Permission Hack

A quick hack to get WP admin privileges if you have a root password for the relevant server
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How be a "Leading SEM"

Sara Holoubek has an interesting piece in today's DM News SearchBuzz.
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Danny Sullivan To Leave SEW, SES

Danny Sullivan announced he's parting ways with Incisive. We look foward to hearing where he ends up, and wish him the best of luck on his next gig.
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Flyweight Surveys

One great steal-this-usability-idea for retailers from Google WebMasterCentral is the flyweight "rate this tool" survey.
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Staying Private, II

Could an increased interest/awareness of online privacy harm online advertisers by hampering their ability to track? No, I don't think so.