We use cookies to personalize content, to provide social media features and to analyze our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. For information on how to change your cookie settings, please see our Privacy policy. Otherwise, if you agree to our use of cookies, please continue to use our website.

What We Think

Top Picks for You

Report

2019 Loyalty Barometer Report

Our second annual barometer report will keep loyalty marketers ahead of the curve.

Read More
Report

Digital Bowl Report VI

Top brands featured in this year's report include: Amazon, Avocados from Mexico, Budweiser, Doritos, Expensify, Mint Mobile, Sprint, Stella Artois, Verizon, and more.

Read More

Latest Updates

You are showing result for:

Refine Results
Blog Post We suggest...

Web Usability: Reflections On Best Of The Web Judging

Why are some websites so good and some so marginal when it comes to usability? After judging this year's finalists for the MultiChannel Merchant Best-Of-The-Web awards, one sees some very large sites dropping the ball, and some tiny sites hitting homeruns.
Blog Post We suggest...

Sharing Value Across The Clickstream in PPC Paid Search

For the retailer concerned with using online ads driving online sales, when the pundits preach spending more on poorly-performing high-volume terms because they "play an important role on the top of the conversion funnel", we'd respond "maybe, maybe not." Proceed with care, testing and tracking as you move ah
Blog Post We suggest...

About This Blog

We're folks from the Rimm-Kaufman Group, a search marketing agency located in Charlottesville, Virginia. We started this blog to share our ideas about online marketing. We hope this blog helps clients, prospects, and potential employees get a better sense of our perspective and values.
Blog Post We suggest...

First Post

The longest walk starts with a single step.