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Generation Z eBook

We’ve pulled together some updated Gen Z research and want to share six ways to reach Gen Z throughout the purchase cycle.

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Digital Marketing Report: Q2 2019

Download the Q2 report to learn what impacts Google and Microsoft saw from Yahoo transitioning to use Microsoft search ads exclusively, how Google search ad trends differed between the UK and

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Sharing Value Across The Clickstream in PPC Paid Search

For the retailer concerned with using online ads driving online sales, when the pundits preach spending more on poorly-performing high-volume terms because they "play an important role on the top of the conversion funnel", we'd respond "maybe, maybe not." Proceed with care, testing and tracking as you move ah
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About This Blog

We're folks from the Rimm-Kaufman Group, a search marketing agency located in Charlottesville, Virginia. We started this blog to share our ideas about online marketing. We hope this blog helps clients, prospects, and potential employees get a better sense of our perspective and values.
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First Post

The longest walk starts with a single step.