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What We Think

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Report

The Hybrid Services Approach

One of the most significant shifts in the business landscape over recent years has been the move to in-house marketing – bringing agency services inside the organization.

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Report

Customer Engagement Report

It's about time we shared our insights. After over 30 years of being entrenched in our clients’ CRM aspirations and achievements, there’s certainly no pretending that customer engagement is easy.

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What's Your Competitor Up To?

Great article by Denny Hatch on techniques for competitive intelligence in the direct marketing business.
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Secure Your Site: OWASP

If you don't have a security guru on your web development team, make sure your developers read OWASP.
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Google Fighting Spam With Quality

Google can and should tweak their paid search ranking algorithms to fight content spam clickfraud. Yes, it is subjective -- get over it.
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Click Fraud Again: Content vs. Core Search

Repeating an earlier rant, why aren't journalists writing about the two very different types of click fraud: content network click fraud (rampant) vs. core search network click fraud (minimal)?
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Content Spam at (at least) 8%?

Back-of-the-napkin calculations suggest at least 100 million bogus content pages siphoning value from advertisers to spammers.
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Pay-Per-Action Adsense

The search blogosphere is buzzing about Google's pay-per-action AdSense test.