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Customer Engagement Report: Q2 2020

How are marketers adapting?

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Transamerica’s Approach to Personalization: Unifying Data to Fast-Track Sales

Transamerica needed to better understand its customers’ journeys to personalize interactions across channels and media and inform the sales process.

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Holiday '07 Going Out With A Whimper?

This blue line shows the median lift in comp-site sales, this year's holiday vs. last year. The downward slope of the red line indicates the holiday lift is eroding.