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Report

Customer Engagement Report: Q2 2020

How are marketers adapting?

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Transamerica’s Approach to Personalization: Unifying Data to Fast-Track Sales

Transamerica needed to better understand its customers’ journeys to personalize interactions across channels and media and inform the sales process.

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Migrating URLs

Many online retailers are either heading into or just coming out of a site redesign. Often a redesign means all new URLs. Budget the necessary time and effort to keep all your historic URLs working.
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Reports of Blogging's Death Greatly Exaggerated

McLeod: "If you're one of these people considering giving up on blogging in exchange for paying more attention to Facebook, Twitter, YouTube and MySpace, or whatever they throw at us mere mortals, bear in mind you are giving up on something rather unique and wonderful."