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The Hybrid Services Approach

One of the most significant shifts in the business landscape over recent years has been the move to in-house marketing – bringing agency services inside the organization.

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Customer Engagement Report

It's about time we shared our insights. After over 30 years of being entrenched in our clients’ CRM aspirations and achievements, there’s certainly no pretending that customer engagement is easy.

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Restrict Access To Adsense API

I fear the upcoming AdSense API will allow adwords spammers to do more mischief more quickly, decreasing the quality of content traffic even more so, and even more quickly.
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Clear writing is clear thinking

All writing is "selling" copy -- whether you're pitching an actual product or arguing for your ideas.
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On Trilobites And Search Platforms

Over time, biological and technological evolution reduced the diversity of these early days, settling into modest changes on the most effective patterns. When will a major engine next take the risk to bring diversity and experimentation back to search?
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Search Arbitrage = Search Spam

PPC Arbitrage Spam: doesn't seem technically hard to disallow AdSense payments on clicks following a Adwords click...