We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.

What We Think

Top Picks for You


Customer Engagement Report: Q2 2020

How are marketers adapting?

Read More

Transamerica’s Approach to Personalization: Unifying Data to Fast-Track Sales

Transamerica needed to better understand its customers’ journeys to personalize interactions across channels and media and inform the sales process.

Read More

Latest Updates

You are showing results for:

Refine Results
Blog Post We suggest...

YAGNI, and The Rule Of Three

Online marketing is evolving so quickly, there typically isn't time to engineer the "perfect process" out of the gate.
Blog Post We suggest...

Google's Rate Card

DMA Chicago, a dynamic mix of the old and the new.
Blog Post We suggest...

Detroit Light Tunnel

Off topic: the light tunnel at the Detroit airport just makes me grin.
Blog Post We suggest...

PPC Benchmarks by Product Category

Yesterday I wrote about the relationship between PPC program performance and business models. Today we'll take a look at how product categories seem to impact the numbers.
Blog Post We suggest...

Market Motive

MarketMotive is an educational site focusing on web marketing. I’m looking forward to participating as their pay-per-click expert.
Blog Post We suggest...

PPC Benchmarks: How does your program stack up?

As retailers, we always wanted to know: how are we doing relative to our competitors? We thought it might be useful to throw out some benchmarks of what we see across our client-base.