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The Hybrid Services Approach

One of the most significant shifts in the business landscape over recent years has been the move to in-house marketing – bringing agency services inside the organization.

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Customer Engagement Report

Get cross-industry analysis of marketing statistics and trends in addition to articles and case studies to help you make better business decisions.

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A Google Tipping Point? No.

Some pundits are intrepreting a very small number of very small Google stumbles as indication that public goodwill will rapidly swing away from the search giant. Danny Sullivan offers historical perspective: we've heard these predictions every few months, and they've not come true yet.
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Marketing Blogs: A-List, Z-List

From Mack Collier of the Viral Garden, a list of marketing blogs both large and small for consideration.
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Rant: Keep Users On Your Domain

We live in the age of phishing. Use DNS to keep visitors seeing your domain whenever possible. Flipping them over to strange URLs creates fear and doubt.
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Farewell, Google SOAP Search API

In a play for ad revenue, Google is making the world's information slightly less universally accessible and slightly less useful. On December 5th, Google quietly stopped accepting new sign-ups for the Google SOAP Search API.
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Rant: Amazon's Poor Site Search

User testing shows search is the most important navigation path for online shoppers. Poor site search is inexcusable in 2006. So why is search so poor at Amazon? They own A9, for goodness sakes!