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The Hybrid Services Approach

One of the most significant shifts in the business landscape over recent years has been the move to in-house marketing – bringing agency services inside the organization.

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Customer Engagement Report

Get cross-industry analysis of marketing statistics and trends in addition to articles and case studies to help you make better business decisions.

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Merkle’s Nice List of 2019 Holiday Marketing Strategies

Each year retail marketers apply learnings from the previous holiday season to optimize their upcoming holiday plans. In October 2019, Merkle predicted the top 5 holiday marketing trends you’d see this year.
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Marketing Imperatives

The 2019 edition of the Marketing Imperatives, the seventh in the award-winning series, gives you an actionable roadmap to adopt a customer-centric business strategy, with the goal of creating more relevant and personalized experiences.