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Customer Engagement Report: Q2 2020

How are marketers adapting?

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Transamerica’s Approach to Personalization: Unifying Data to Fast-Track Sales

Transamerica needed to better understand its customers’ journeys to personalize interactions across channels and media and inform the sales process.

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Google Held To Higher Privacy Standard?

Matt Cutts and Tim O'Reilly note that Google is being held to a higher privacy standard than other firms who have far far more data on us (e.g. ISPs, credit card companies, credit bureaus, etc). They're right.
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Flightstats.com and SeatGuru.com

Business today means flying. Seatguru.com and Flightstats.com can help make flights a little more pleasant.
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The Difference Between Web 1.0 And Web 2.0

"The biggest single difference between Web 1.0 and Web 2.0 is that today you tend to get one 46-year-old CEO in Web 2.0 companies, whereas in Web 1.0 companies you got two 23-year-old-co-CEOs..." -- Joseph Lassiter, HBS