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What We Think

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Customer Engagement Report: Q2 2020

How are marketers adapting?

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Transamerica’s Approach to Personalization: Unifying Data to Fast-Track Sales

Transamerica needed to better understand its customers’ journeys to personalize interactions across channels and media and inform the sales process.

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Googleheads

For a smile, check out the cheesy Googlehead video on youtube.
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Restrict Access To Adsense API

I fear the upcoming AdSense API will allow adwords spammers to do more mischief more quickly, decreasing the quality of content traffic even more so, and even more quickly.
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Clear writing is clear thinking

All writing is "selling" copy -- whether you're pitching an actual product or arguing for your ideas.
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On Trilobites And Search Platforms

Over time, biological and technological evolution reduced the diversity of these early days, settling into modest changes on the most effective patterns. When will a major engine next take the risk to bring diversity and experimentation back to search?