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Connect from the start

Engage with customers at a key touchpoint by providing branded, impactful content when their product is delivered. UnboxIt, the world’s first, app-free smart packaging content platform from Merkle, is a turnkey solution to automatically connect consumers with content upon the arrival of their purchases.

Shoppers are able to scan a QR code from the package that they receive using their mobile device to engage with online content such as product onboarding, instructions, exclusive experiences, loyalty programs, subscriptions, customer ratings, social media, and more.

UnboxIt is:

  • App-free. Instantly use from any mobile phone, no app required.
  • Turnkey. Launch a solution in weeks with your brand’s design and messaging.
  • Loyalty. Increase customer lifetime value across your audiences.
83 %
the amount that smart packaging has increased worldwide since 2018 (Juniper)
150 %
more is spent annually by emotionally connected customers, versus regular, satisfied customers (Motista)
40 %
the rise in registrations from brands that make registration easy by using QR codes (uQR.me)
62 %
the amount of retailers that offer benefits within the first week that see ROT within the first six months (Clarus 2021 Loyalty Industry Data Study)

How It Works

1. Unbox

Shoppers receive their delivery at home and find an insert card inside.

2. Scan

The customer scans a QR code from the insert with their mobile device.

3. Connect

The retailer’s content instantly launches – no app required.


Go live quickly

UnboxIt gets you to market quickly with a test in weeks. The platform also allows brands to:

  • Immediately connect consumers with relevant content
  • Use their brand’s design and messaging
  • Start running A/B tests in no time without a major investment





Keep current easily

Our patent-pending, drag-and-drop, no-code technology enables retailers to update content in seconds, no matter where the product is sold or shipped. Being able to provide consumers with an instant connection to the latest tips, trends, and promotions ensures brands will never again have to worry about sending out-of-date printed materials.