2017 Marketing Imperatives Webinar Series: Imperative #2 - Make Your Experiences More Personal
Original Presentation Date
Jun. 01, 2017
To deliver the optimal personalized experience, you must first understand the orchestration and activation between brand, data, and technology.
Managing inbound channel interactions in a way that is personally meaningful to the customer.
Benchmark results from Merkle’s People-based Marketing assessment.
Inbound interactions like website, call center, and point-of-sale can now leverage a common set of insights used in the outbound campaigns. This allows for the creation of point-in-time experiences that are not only personalized, but cohesive across integrated media and channels and throughout the customer life cycle.