M1TM is Dentsu Aegis Network's 100% people-based insights, planning, and activation platform. M1, which was launched in September 2015, capitalizes on the increasing scale of addressable media opportunities and the industry-wide desire for better accountability of media reach and performance.
A large beverage retailer used the Rapid Audience Layer (RAL) solution to break down data siloes and better understand the customer experience.
UGG Rewards has experienced across-the-board increases in all KPIs for members, including average order value, frequency of engagement and sales frequency.
