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Amazon & eRetail Advertising Strategy Services

Brands need an expert guide through the Amazon ecosystem

Large Mattress Manufacturer Gets an Amazon Store Makeover Through Google

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Amazon is the fastest growing ad revenue platform and recently ranked third behind Google and Facebook. As Amazon continues to grow through expanding its catalog and building a loyal customer base, marketers need to understand how to maximize the Amazon opportunity.

Today, 49% of product searches start with Amazon, with 92% of those searches ending with a purchase on Amazon. From your bidding strategy to your share of digital shelf, eRetailers need a surgical strategy to navigate and win in the world of Amazon.

We bring you the expertise you need to succeed on the Amazon platform. The brands we work with often see over 100% improvement in sales from our data insights, bidding strategies, and tech integrations.

By leveraging Amazon DSP, we offer proprietary audience profiling and targeting options for a complete media program around marketplace shopper behaviors.

100 +
SOPs across Amazon, eRetail and Media
8 +
Years in Amazon advertising and content management
81 %
Increase in managed Amazon search spend year over year
106 %
Median year-over-year growth in client sales
There’s a whole ecosystem to Amazon. And it’s filled with opportunity.
Do you have the strategy you need to be successful? Our newly released guide dives into the three distinct components that comprise the Amazon advertising flywheel, including owned media, paid media, and earned media.

Our Clients

  • Nestle
  • GNC - Live Well
  • Classic Brands
  • We had Amazon in and they said that the account structure [that Merkle helped set up] is perfect. … They wouldn’t change a thing.
    Chief Digital Officer, Health and Nutrition Retailer

Our Team