Amazon is its own world. Navigating it requires a different strategy than you need for search. Your product visibility is your brand marketing in the world of marketplaces, and how you position and advertise your products across platforms is critical to thriving on Amazon.
Merkle’s e-retail solution leverages our cross-functional team of specialists — blending in-house analytical prowess, powerful technology, and the expertise required to help global brands connect seamlessly with their customers.
3 Tips to Sell and Promote Your Products on Amazon
Around 50% of people start their product-related searches on Amazon. Of those people, 92% convert. Optimizing your product pages; identifying new keyword opportunities with the Amazon Search Term Report; and targeting brand keywords through sponsored product ads, headline search ads, and product display ads will all help you be successful in optimizing your overall amazon program. Learn more about these tips from our Senior Director of Amazon and Product Market Places, Todd Bowman:
- Amazon Ads Account Management, and media management
- Sponsored Products, Sponsored Brands, and Product Display Ads where available for vendors and 3P sellers
- Amazon Media Group and Amazon Demand-Side Platform (DSP) accounts
- Product data optimization across Amazon, eBay, Walmart, Jet, and Overstock for all attributes
- Media buying direct from Walmart and Target
- Criteo Sponsored Products management for wholesalers on any eligible partner sites, including Walmart, Target, Macy’s, Bed Bath & Beyond, and more
Unparalleled Leadership in eRetail
The Retail race is on, and the start line has moved. 50% of shoppers now begin their product searches on Amazon. Our expertise covers everything from how to win the buy box to how to successfully navigate the evolving world of Product Marketplaces. Strong agency relationships also provide early access to alpha and beta products.
Merkle’s proprietary data-driven bidding platform bids based on expected value. Additionally, multiple Amazon connections allow for custom reporting and expeditious performance adjustments. Finally, Merkle’s customized M1 targeting through exclusive people-based marketing capabilities on the Amazon Demand-Side Platform drives customer engagement and brand performance.
Product Economics Matter
Merkle models massive datasets in consumer demand, product supply, cost of goods sold, margin, competitive pricing to create optimizations in bid and inventory management and budgeting. Daily account management helps address any actionable quality assurance warnings/disapprovals quickly.
Retailers and Manufacturers alike cannot place digital budgets in silos. Merkle aids brands in forecasting and modeling the effectiveness of their digital marketing budget through a holistic view of all marketing channels.