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Amazon & E-Retail

Brands need an expert guide through the Amazon ecosystem
100 +
SOPs across Amazon, E-Retail and Media
8 +
Years in Amazon advertising and content management
81 %
Increase in managed Amazon search spend year over year
106 %
Median year-over-year growth in client sales

Amazon is the fastest growing ad revenue platform and recently ranked third behind Google and Facebook. As Amazon continues to grow through expanding its catalog and building a loyal customer base, marketers need to understand how to maximize the Amazon opportunity.

Today, 49% of product searches start with Amazon, with 92% of those searches ending with a purchase on Amazon. From your bidding strategy to your share of digital shelf, e-retailers need a surgical strategy to navigate and win in the world of Amazon.

We bring you the expertise you need to succeed on the Amazon platform. The brands we work with often see over 100% improvement in sales from our data insights, bidding strategies, and tech integrations.

By leveraging Amazon DSP, we offer proprietary audience profiling and targeting options for a complete media program around marketplace shopper behaviors.

 

Our Clients

Nestle
Classic Brands
We had Amazon in and they said that the account structure [that Merkle helped set up] is perfect. … They wouldn’t change a thing.
Chief Digital Officer, Health and Nutrition Retailer

Our Team

Global Activation Lead - Merkle / CXM
Senior Vice President, Search
Senior Vice President, Media and New Stream Media