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Analytics

Use your data to make wise decisions

450 +
Advanced statisticians
10,000
Analytic models delivered annually
870,000
People-based insight reports generated annually

How do you prove that your marketing programs and media spend are making the right impact on your business? Analytics is the core that answers who, what, where, and when, so you can determine how to orchestrate your customer experience. Building solid, one-to-one customer relationships is dependent on the deep insight that can only come from the science of understanding and predicting.

To target the right people with the right action in every channel, you need a complete 360-degree view of them. By identifying the journeys your customers have already taken, you can understand what touchpoints and actions are most effective, and then use those insights to improve your contact strategy. 

We provide the bridge between people and audiences, supporting your planning, targeting, and activation in every channel. Our deep expertise in data, technology, and machine learning delivers on the promise of personalized customer experiences. We measure what matters — from individual campaign insights to cross-channel attribution, we help you optimize performance in an always-on world.

Our Clients

  • Regions
  • Globe Life
  • Target
  • Citibank
  • Samsung
  • Nestle Waters
  • New York Life
  • “Having a trusted partner was absolutely critical. We had alignment from both organizations to work together. We have the kind of relationship to have very direct conversations about issues and opportunities and to come up with reasonable solutions”
  • “Merkle emphasizes people-based marketing as a driver of its performance marketing strategy and analytics business. It is differentiated by the depth of its offering and its experience-tested processes.”
    Gartner

Our Team