Analytics, Insight, Measurement — Fast
Most marketers face the same problem each day — needing performance insights right now. Whether you have limited analytics resources or your IT processes are too slow, you need to reduce delays so you can gain and start using your valuable campaign insight.
How Archie Helps
We stand up campaign reporting in weeks, not months, using the world-class tools and platforms you already know. Our preconfigured templates allow you to immediately tap into our KPI and visualization best practices, while still maintaining the option to customize for better stakeholder alignment in your organization.
When you’re ready to expand to more advanced measurement, such as multi-touch attribution, media mix modeling, connected attribution, and scenario planning, we’ve got you covered. We design a data layer that is built to grow with your needs, without forcing you to start from scratch.
Archie offers a collaborative analytics environment, so you can access the same data to do even more — like investigating performance findings and building predictive models. We enable you to control this environment, sharing with other agencies and vendors, as needed.
“For years we had both media mix and digital attribution with separate vendors. All insight generation was done in Excel pivot tables. The only viable way to create a fully integrated solution that met all of our needs was to combine media mix and attribution into a single solution.”Luxury Fashion Brand
- Data standards support rapid onboarding and insights
- Templates that help you focus on the metrics that matter
- Insights supporting both CRM and media campaigns
- Customization enabling increased resonance with your brand
- Optimization of resources to shift from building reports to driving campaign optimization
- Multi-touch attribution
- TV attribution
- Site attribution
- Media mix modeling
- Scenario planning
- Secure environment to conduct advanced analytics
- Controlled by you
- Share access to internal teams, Merkle, and other agencies/vendors
- Extend insights, build predictive models, segmentation, targeting, etc.