We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×

Addressable Audience Platform Recommendation

Audience is everything in marketing, however, in a world complicated by an overwhelming flood of adtech and martech platforms, speaking to the right audience at the right time can seem frustratingly out of reach.

Start the shift toward an audience-based digital marketing approach with our Addressable Audience Platform Recommendation. We’ll work with you to understand the specific needs of your business and recommend a platform that will put you on the fast track to finding your audience and scale with you as you get more sophisticated.

Whether it’s using tools you already have or bringing something new to the table, you’ll get a tailored recommendation for achieving your goals.

Recommendation Basics

How long does it take?

4-6 weeks

What will I receive as part of the process?

  • Current state assessment
  • Business use cases
  • Platform scorecards
  • Platform recommendations
  • Vendor evaluation RFPs
  • Technology integration assessment

How We Arrive At A Recommendation:

Current State Evaluation

Current State Evaluation

We’ll evaluate your business goals and requirements to understand your needs across digital media, technology, and analytics

Technology Review

Technology Review

We’ll then review your technology stack to determine if you’ll need more than your existing tools to get where you want to go

Platform Evaluation and Recommendation

Platform Evaluation and Recommendation

Finally, we’ll deliver a recommendation that accounts for both your specific needs and for the complicated landscape of tools to choose from

Reach Out To Learn More

Sunil Rao

Sunil Rao

VP, Addressable Audience Management and Activation