We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×

Audience Platform Activation

Optimize your performance and unlock advanced marketing strategies by maximizing the potential of your audience platform.

Sign up for our Audience Platform Activation, and we’ll work together to solidify your vision with a tailored set of methodologies to ensure you’re getting the most out of all your tools and technologies.

Activation Basics

How long does it take?

Ongoing support

What will I receive as part of the process?

  • Audience strategy and plan
  • Model optimization
  • Personalization recommendations and site decisioning activation
  • Media execution, including selection of activation partners

Activation Basics:

Audience Activation

Audience Activation

We’ll help you find the best target audience, based on insights and your overall strategy

Audience Syndication

Audience Syndication

We’ll develop a comprehensive set of targeting recommendations (channels, partners, and media) and dimensions, based on projected performance and media scale

Media Optimization

Media Optimization

Finally, we’ll monitor and optimize performance over time, adjusting both strategy and tactics to maximize ROI

Reach Out To Learn More

Sunil Rao

Sunil Rao

VP, Addressable Audience Management and Activation

In Our Company