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Kick-start Audience-Based Personalization

Bring the power of your data management platform (DMP) or customer data platform (CDP) to your owned digital channels. If you have a DMP, you already know what kind of impact it can have on the precision and speed of targeting audiences.

But bringing that kind of precision to your site, mobile app, and email presents a new set of challenges.

We’ll help you kick-start your audience-based personalization by developing and sharpening a test-and-learn approach and leveraging your DMP in the channels you own.

Personalization Basics

How long does it take?

10-12 weeks. This does not include test duration.

What will I receive as part of the process?

  • Up to four initial tests
  • Test planning
  • Test design
  • Test deployment
  • Measurement and analysis

Personalization Steps:

Refine Audiences

We’ll help you ramp up your sophistication incrementally, moving up from one-to-some targeting to one-to-few targeting.

Test and Learn

As you improve your targeting, we’ll also help you execute a well-formulated testing plan that measures and identifies insights as you go.

Reach Out To Learn More

Evan Nicholson

Evan Nicholson

Sr. Director, Digital Experience Optimization