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B2B Marketing Solutions

Business is personal

$ 260 M
Managed in media
100 +
World class clients
70 M+
Party records

B2B marketers are under pressure to demonstrate the results of their programs — whether that be SQLs, ROI or brand preference — no matter the metric, there is a high expectation of accountability. A successful B2B program takes advantage of everything the industry has to offer to create more personal, more valuable, more seamless, and more effective experiences.

Customer buying cycles are a lot longer and more complex than in consumer marketing. Additionally, you must involve multiple stakeholders along the way. B2B buyers expect brands to showcase the same personalization and anticipation of their needs as B2C brands, necessitating digital innovation and data savviness.

Merkle is in a category of one for B2B marketing, as the only marketing agency that has the data, analytical, technology, media, and experiential capabilities to make true people-based marketing for B2B a reality. Our experience working with some of the largest and most innovative brands for 30+ years means our strategies are deeply entrenched in B2B’s nuances — not a B2C solution adapted for B2B.

Targeted, personalized messaging helped a tech manufacturer increase ROI

Leading Tech Manufacturer Increases E-Commerce Revenue and ROI through Targeted, Dynamic, and Personalized Offers

View Case Study

Our Clients

  • Dell
  • Cisco
  • [DWA, a Merkle Company] helped us build the right strategies aligning reputation and demand generation to address our audience throughout multi-channel tactics across the digital media landscape.
    Sandrine Rollin, Head of Cloud Marketing EMEA, NetApp
  • We’ve worked hard to enhance our legacy of global brand building with a world class marketing technology system that delivers relevant content throughout our customers’ journey. We needed a global partner that excelled at combining data, technology and creativity to drive business results. We found that in the Dentsu Aegis Network.
    Becky Brown, VP Global Marketing and Communications, Intel

Our Team