Baidu Advertising & SEO Services
Break into the lucrative Chinese consumer market
We saw our business take off and rapidly grow in China by partnering with Merkle for our Baidu SEM and SEO program. It is especially helpful and reassuring to have a partner like Merkle, who directly connects us to Baidu, delivers exceptional results, and provides data insights that enhance our knowledge of the market.Digital Marketing Manager, High Tech Company
Baidu is the dominant search engine in China, claiming the about 80% of the market share. It’s also one of the three largest tech dragons influencing the everyday life of Chinese internet users with its social, e-commerce, and life and leisure services.
For brands seeking to break into the world’s second-largest economy, Baidu offers the best opportunity to reach and impact your target audience as well as understand their omni-channel behaviors and intentions.
We are the only US-headquartered certified reseller — holding a five-star, top domestic reseller status. We act as a direct liaison between your brand and Baidu by facilitating communication.
You will have access to a full spectrum of Baidu inventories, from desktop and mobile to apps and even addressable TV. And, you’ll be the first to enjoy and benefit from Baidu’s latest launches or pilot programs. Merkle China partners with Kenshoo and adopts Markov Chain attribution modeling in cross-channel planning and optimization.
- Technical SEO
- Ranking-signal optimization
- Link building
- Content strategy
- Mobile SEO
- International SEO
- Regular keyword bidding search ads
- Advanced search ad formats
- BrandZone ads
- RLSA (remarketing lists for search ads)
- DSA (dynamic search ads)
- URL bidding search ads
- Display & DSP & in-feed native ads
- Toutiao in-feed native ads
- WeChat official account management
- WeChat content development
- Paid social ads
- Advanced WeChat tech development & social CRM