No matter what they are buying, consumers now expect to buy directly from the brand. They know exactly where to go to get the products they want—at their fingertips.
Retailers and consumer products goods companies know that to grow in today’s bustling digital world—or at least remain relevant—you must embrace a customer-centric mindset, which is where direct-to-consumer excels. And you don’t have to be a new, pure-play DTC brand to experience success.
That’s why we’ve focused on helping established brands embrace the challenge of adopting DTC.
MORE ABOUT THIS SERVICEInitiating DTC across the journey
At Merkle, we work with pure-play DTC brands as well as brands that sell through established distribution channels looking to implement a DTC strategy while still maintaining their traditional business approach. We provide the benefit of owning your customer relationship, capturing actionable first-party data, and marketing products on your terms.
Our team of experts uses customer data, the latest research, a strategic roadmap, creative production, and direct-to-consumer business operations processes to bring your direct-to-consumer business to life.
Launching products directly to consumers requires capabilities across the business. We go beyond campaigns and media buys to assist brands with operationalizing their direct-to-consumer business, collaborating on warehousing logistics, shipping, and financial clearing on top of developing strategies that build brand connections across all consumer touchpoints.
- Media planning
- Audience strategy
- Data management platform (DMP) enablement
- Creative content and campaigns
- Facebook, Instagram, LinkedIn, and Google advertising
- Omni-channel retail strategy
- Amazon, third-party marketplace, and merchandising strategy
- Global platform implementations
- Third-party integration (EDI, punch-out, ERP, etc.)
- PIM, OMS, WMS, CPQ technology
- Loyalty strategy
- Customer lifecycle management
- Lifetime value modeling
- Experience management
- Journey creation
- Marketing automation
Merkle’s full-service capabilities allow us to be a one-stop shop for all of your DTC needs. We have media, social media, and email services to drive awareness and acquire customers, commerce services to create an unparalleled transactional experience, and loyalty and 1:1 marketing chops to keep customers coming back time and again.
We offer an unparalleled partner experience with omnichannel, multi-store strategies and deep technical expertise in platforms like Salesforce Commerce Cloud, Magento Commerce, and Shopify. No matter the platforms you’re leveraging or the products you’re selling, our teams will work with you to drive revenue and create more impactful experiences with your customers.