It can be confusing to identify and evaluate the numerous technologies that are available for enabling your marketing strategies that are increasingly driven by data and analytics. These challenges don’t have to overwhelm you or sideline your transformation.
Merkle’s Marketing Technology Consulting helps organizations make sense of all the capabilities required to support their short-term and long-term business strategies.
Why take this five-question survey? Uncover how your organization is managing the changing face of marketing technology:
- Gain a high-level assessment of your organization's Marketing Technology maturity compared to others in terms of marketing technology integration and solutions.
- From decisioning to delivering real-time experiences; to cloud usage and using technology to deliver omni-channel experiences, not only will this survey help you understand how your maturity compares to other organizations, it provides you with a glance at your growth opportunities.
Identity resolution it is about creating a singular view of the consumer within your marketing and operational ecosystems. In this report, you will learn about how it is the backbone for orchestrating your customer experiences, creating audience portability, and developing an integrated process for measurement and insights.
The truth is there is no single unified platform that truly spans all channels and media. Here's what marketers should be considering as they buy technology today that will play a huge role in the conversations they have with consumers.