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Data Solutions

The data behind people is key to engaging them
Data partners

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100 %
Coverage of the US population
Leading marketers hooked on our data

In an age when people expect more personalized experiences than ever, your brand needs to know as much as possible about the people you are targeting. To do that, you need a strong dataset to inform segmentation, decisioning, and creative so you can deliver the right message to the right person at precisely the right moment. Integrating a person-level dataset with the ability to understand what makes a person unique yields serious predictive power.

We help you use the known to predict the unknown so you can foster engagement earlier in the buyer consideration cycle. Because our data is person based, we integrate our products into your marketing database and CRM programs. Our data solutions inform your analytics, segmentation, and activation spanning addressable channels like email, direct mail, and digital.



Among eight customer database and engagement agencies, Merkle received the highest possible scores in 20 of 29 evaluation criteria.

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Our Clients


Our Team

Senior Vice President, Data Solutions
Senior Vice President, Data Products
Global Head of Analytics, Merkle
In Our Company