The data behind people is key to engaging them
In an age when people expect more personalized experiences than ever, your brand needs to know as much as possible about the people you are targeting. To do that, you need a strong dataset to inform segmentation, decisioning, and creative so you can deliver the right message to the right person at precisely the right moment. Integrating a person-level dataset with the ability to understand what makes a person unique yields serious predictive power.
We help you use the known to predict the unknown so you can foster engagement earlier in the buyer consideration cycle. Because our data is person based, we integrate our products into your marketing database and CRM programs. Our data solutions inform your analytics, segmentation, and activation spanning addressable channels like email, direct mail, and digital.
DataSource is multi-sourced from 40 partners and analyzed using Merkle’s Valuation Lab to identify the most accurate, predictive, and descriptive data available. With over 1,000 people-based audiences across several categories, Merkle DataSource has all of the foundational data you need for campaign planning and execution.
Merkle Wallet enables brands to understand and engage with consumers based on spending behavior observed across credit and debit transactions. Merkle Wallet leverages a partnership with the largest financial co-op globally and boasts access to 95% of credit card transactions and 40% of debit card transactions in the US. These figures represent the richest and most nationally representative repository of consumer purchase data available in the marketplace, exceeding that of the single largest payment processor by over 2x.
Merkle Life Events represents the industry’s largest collection of expectant parents, new parents, pre-movers, and new movers. Collectively, the suite of Merkle Life Events products enables brands to engage with consumers during critical milestones in their lives. Whether welcoming a baby into the family or buying a new home, consumers are likely to demonstrate significant shifts in spending behavior as their needs and motivations change to match their new lives.
Merkle Places is the industry’s first data product to make physical movement and visitation behaviors actionable in people-based marketing. Guided by Merkle’s Data Valuation Lab framework for analyzing and comparing disparate datasets, Merkle Places multi-sources location data from a choice selection of the industry’s leading geospatial companies. Whereas location data is typically resolved to Device IDs for use in digital channels, Merkle Places joins real-world visitation data to the M1 ID to enable true person-based marketing.
Merkle B2B delivers a comprehensive data solution for business-to-business marketers that spans firmographics, contact data, and our industry-leading identity solution that links B2B and B2C data. This ability to combine business and personal information is a breakthrough that gives marketers an unprecedented ability to target the appropriate business contacts with insight about them as individuals, rather than simply job title and function. Merkle B2B spans three distinct products which enable marketers to boost both reach and relevance:
- B2B Professionals - Job title, function, and business contact information, such as email and phone linked to the individual at the physical work location
- B2B Business - Firmographics and industry classification such as number of employees, sales value, and SIC/NAICS code
- B2B Connect - Persistent, person-level linkage across B-to-B and B-to-C data that provides a superior onboarding solution for digital marketers
Our proprietary products are supported by partnerships that provide us with access to a broad range of niche datasets spanning intent, small business, IT decision makers, and more.
Merkle data is built to perform. We take an agnostic market position that grants us unfettered access to the entirety of the data marketplace. As a result, when we set out to build a data product, we start with the best inputs, regardless of source — screening hundreds of datasets and then combining them into market-leading solutions.