Data Management Extension Catalog
A modular approach to solve your marketing technical stack needs
Data Management Extensions (DMEs) are additional tools, services, and/or integrations that either enhance your existing data or assist with delivering audiences to external systems. These are concise, standard, configurable, and scalable functional components that enable a specific business use case in a fast and cost-efficient manner. DMEs are built so that they can be deployed along with either the Rapid Audience Layer (RAL) or as ad-hoc implementations to your existing marketing database including:
- Audience Snapshot
- Operational Scorecard
- Audience Profile and Retail Purchase Behavior Dashboards
- DataSource—Third-party Data Appends
- Complyi
Complyi
DataSource – 3rd Party Data Appends
Audience Snapshot
Audience Profile and Retail Purchase Behavior Dashboards
Operational Scorecard
We build DMEs on real-life client challenges that need to be solved. Each DME is vetted and prioritized based on proven industry use cases, leveraging Merkle’s 30+ years of experience in people-based marketing and data management.
Key Benefits:
- Affordable and quick deployment – using cloud technologies, latest ETL tools, and shared support teams
- Only purchase the extensions you need to be successful — sparing you additional investment in marketing cloud technologies
- See ROI on all your disparate marketing and CRM data
- Prebuilt hooks into marketing industry tools and technologies
Once you have centralized your data in a single location, you can do much more with it:
- Activate the data in other platforms
- Standardize the data following industry best practices
- Visualize and analyze your data in easy-to-digest reports and dashboards
- Enhance your data with third-party attributes
