We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.

Data Management Extension Catalog

A modular approach to solve your marketing technical stack needs

Data Management Extensions (DMEs) are additional tools, services, and/or integrations that either enhance your existing data or assist with delivering audiences to external systems. These are concise, standard, configurable, and scalable functional components that enable a specific business use case in a fast and cost-efficient manner. DMEs are built so that they can be deployed along with either the Rapid Audience Layer (RAL) or as ad-hoc implementations to your existing marketing databases.


Lookup and view individual customers and their different marketing touches and preferences stored to comply with multiple personal data privacy (e.g. CCPA, GDPR) laws. Learn More

RAL Retail

Built with retail industry marketers in mind, our Retail extension is a set of standard tables and fields built on Merkle best practices to enable standard reporting, analytics and campaign management.Learn More

DataSource – 3rd Party Data Appends

In conjunction with your Rapid Audience Layer (RAL) solution, easily append Merkle’s 3rd Party data product, DataSource, to your existing customer and prospect data. Learn More

Audience Snapshot

Leverage the power of the Merkle ID that supplies terrestrial identities for the individual, address and household and helps users understand the growth and quality of your contactable universe. Learn More

Audience Profile and Retail Purchase Behavior Dashboards

Understand your Customer and Prospect Profile and explore their purchase/engagement behavior using an interactive set of dashboards and self-service tools that allow... Learn More

Operational Scorecard

View your data loaded into the Rapid Audience Layer (RAL) solution. The dashboards provide both an aggregated view of data loading trends, job status and a detailed view of individual data loads for proactive analysis. Learn More


We build DMEs on real-life client challenges that need to be solved. Each DME is vetted and prioritized based on proven industry use cases, leveraging Merkle’s 30+ years of experience in people-based marketing and data management.


Key Benefits:
  • Affordable and quick deployment – using cloud technologies, latest ETL tools, and shared support teams
  • Only purchase the extensions you need to be successful — sparing you additional investment in marketing cloud technologies
  • See ROI on all your disparate marketing and CRM data
  • Prebuilt hooks into marketing industry tools and technologies


Once you have centralized your data in a single location, you can do much more with it:
  • Activate the data in other platforms
  • Standardize the data following industry best practices
  • Visualize and analyze your data in easy-to-digest reports and dashboards
  • Enhance your data with third-party attributes